Blogging about movies, travel, or cooking has become a common phenomenon in the recent times. However, having success on your blogs to rank on page 1 on Google is challenging. There are thousands of blog sites and websites that are competing with yours to get the internet surfer’s attention. Hence, it is important to write blogs such that they stand out in all possible manner.
Here are some tips that you could keep in mind when writing blogs such that they rank on the first page of Google Search.
- Writing quality content
It is of primary importance for a blog to have quality content. Google has search algorithms that thoroughly evaluate various aspects of the content when choosing what to rank in their results. It wants to rank sites that are trustworthy. Hence, you may want to write blogs that contain authentic information and appeal to the reader’s intellect. In this manner, you can write quality content that is reliable. To be considered for the much sought after top spot, your blog needs to contain useful and relevant content on the topic that you’re covering. Some bloggers wrongfully pay way too much attention to search engine optimization at the cost of content quality. It is foolish to extensively use keywords and keyword phrases for content that is shallow and weak. Only when you use keywords for quality content can your blog vie for the top spot in Google.
- Choosing an appropriate blog design
The presentation of your blog plays an important role in connecting with the readers. Indeed, the visual of a blog helps to determine the trust and confidence level in a first–time visitor, which decides whether he/she will be a recurrent visitor. Establishing a long–lasting connection by using a simple and neat design for your blog is important. Google values connection and therefore, you may want to choose your blog design with care.
In this respect, you may want to consider the following points:
- Keep the layout and design simple, and use a text–based menu navigation on the top of your blog.
- Introduce yourself properly by providing a photo of your face and full information such as phone number, email id, and other contact details.
- Give an overview of yourself, experience, and explain why you are worth the readers’ time.
- Reduce and if possible remove the number of banner ads, especially of prominent banners as Google downgrades sites that have a high number of prominent banner advertisements.
- Picking out relevant keywords for the topic of your blog
Want your blog to surface through Google’s search result clutter so that you can outrun your competitors? For that, you need to select specific keywords and phrases that your potential customers might search for. But how can you find such keywords? It’s simple. Browse through the social media platforms that your target audience frequent and observe the exact phrases they use to look for the particular topic. You can also use Google Trends to get an idea of which keywords are popular at any given time. If searches are seen to decline for a specific keyword, it is not probably not the right keyword for your marketing.
One important thing to bear in mind is that the most obvious keywords may not always be the best. Searchers tend to use very specific long–tail keywords when they are looking for something. Since you face stiff competition for shorter, more general keywords, your blog has higher chances of ranking in the top results if it uses long–tail keywords.
- Integrating keywords naturally into your blog
After you get the target keywords, your job is to integrate them naturally and seamlessly into your blog. The topic should be such that it is interesting and engaging for your target audience. This is because you are ultimately writing for people, not search engines. Hence, the focus should be on engaging readers with a writing style that includes their needs, preferences, and interests.While writing your blog, your keywords and their natural variations need to be interspersed for your post to feature among the top searches.
Your primary keyword should appear in these key places:
- Headings and subheadings
- If possible in the blog link
- Image alt text
- Meta description
- Throughout the content of the blog
Though using the keywords in a natural way in your post is a good idea, don’t overdo it as it can lead to “keyword stuffing.” This can cause a website to be penalized by Google search engine either temporarily or permanently. Also, if the use of your keywords appears to be forced, the blog’s quality is compromised, and the reader’s experience suffers.
- Add links to influencers
Adding links to applicable and reputable websites in your blog essentially shows Google that you have done your research. This increases the credibility and reliability of your blog, thereby making it a potential candidate for featuring on page 1 on Google. Indeed, inserting the links to sites containing undisputable data and/or statistics can help strengthen the blog. These links will essentially enable the creation of a convincing argument in your blog, thereby enhancing its quality. The hyperlinked sites may also add links to your blogsite as a means of returning the favour. Thus, adding links to influencers in your blog significantly increases its chances of featuring at the top of Google search.
- Inserting internal links
Adding links to other pages of your blogsite in your blog can help create a more accurate sitemap, which ups the chances of the blog being listed at the top coveted position of Google search results. This helps your audience discover more of your content and get to know you as a trustworthy source of information. It is important to use descriptive keywords that give readers a sense of what they will find when they click on the hyperlink. However, be careful to choose only links that illustrate the topic or point that you are discussing in the specific blog. Internal links to other valuable content keep users on your site longer, which reduces the bounce rate.
- Writing posts that are longer rather than shorter
Surprising as it may sound, Google prefers longer, in–depth posts compared to short blogs. When there is more content on the page, search engines have more clues to find out what your blog is about. It would be ideal to write a minimum of 300 words in a blog. This length provides plenty of text which contains important keywords that help Google understand the content of your blog accurately. This helps the search engine to feature your blog in its search results in a more focused manner. It increases its chances of appearing on page 1 of Google.Therefore, by optimizing your blogs for both Google and Internet users, you can successfully move your blog at the top of the search list. This will help generate more traffic for your blog and boost the prospects of your blogsite.
So, what are you waiting for? Get, set, go!