In order to reach right customers, one must know what you’re really targeting including both men and women. Marketing strategies may differ depending on the preference of the consumer hence we should also consider marketing to men differently.
Targeting men through online marketing has its own perquisites. Understanding the purchasing behavior of the men is integral when it comes to marketing your products and services. There are a certain number of misconceptions regarding how different types of men shop for.
The truth is, it isn’t child’s play, nor does it portray any big complications. New research points that young urban males are the go to market you can target. That’s where your focus should be.
This evolving set of consumers are sophisticated as well as tech savvy. They want to look good, buy luxury goods and can’t spend a day without their smartphones. They are ready to spend big bucks, even just to impress other’s. Image matters to them.
So, while marketing, make sure your story oozes elegance mixed with luxury. This generation doesn’t wait until they are older and successful before showing off their social stature. They buy flashy cars and upscale attires even before they hit 30. They prefer spending money in themselves than saving up for future family planning. They regularly hang out on social media platforms, so having your products and services promoted by social media influencers and popular bloggers is key to attracting their attention.
Regardless of how much hair they need to groom, their basic instincts remain primal. iPhones, Rolex watches and Armani suits practically sell themselves because they portray a symbol of success. The modern man eats healthy, works out and invests in new trends in the blink of an eye. You need to keep up with that pace. You need to constantly evolve. Ask yourself, does your product portray the right image to impress your clientele? You don’t need to sell just luxury goods or grooming products or electronics to attract the attention of men. If your service or product is alluring and advanced, and caters to their needs, they will take notice.
Remember, men are naturally competitive, so ending up on the top of the food chain matters to them. Marketing to men is the brainchild of our extensive work on marketing tactics. For more knowledge that business owners can use to help reach their target audience.
If you need useful tips on marketing to women, check our Marketing to Women E-Course.