There are so many differences between men and women, and to add with these long list of distinction, online evolution also determined how this differences would affect marketing. LuoVita will show you the most ideal way in marketing to women.
The past decade has witnessed the historically so called masculine brands, from beers to motorcycles and trucks, just to name some, seeking avenues of growth by marketing their products and services to women. The list is getting longer, and to become successful depends on the marketing execution. Whether you are focusing on woman-oriented marketing for the first time or aiming to take your efforts to the next level, you must be aware of the intricacies of marketing to women.
Conduct your personal research before embarking upon your campaign. It’s really startling, the fact that how many people skip this vital step. Its vital to find the right way that works for you. You need to make sure your story is effective at its best. Look beyond stereotypes, as the new generation of women are confident about flashing their social and economic stature.
Get rid of the 3 P’s. Patronization, Pink and Passiveness. You cannot just fool women by typecasting them, like depicting them as “others”. Stop symbolizing women with feminine touches, (the cliché images of purse or stilettos don’t work anymore). Words like “ladies”, “moms”, “single mothers” are getting outdated gradually.
Also, think twice before emphasizing ‘pink’ as the foundation for your product. You need to understand, you are not fundraising for breast cancer. All women don’t like pink.
Pay attention to your tone. Don’t highlight something that is stereotypical, as your target customer base may find it patronizing. You should strive to depict women actively, with diversity. To achieve this, you need to include women into your marketing projects. This may sound like common sense, but I can assure you it isn’t common practice in the marketing field. Research proves that gender-balanced teams will always provide better results. Diversity is simply smart thinking when it comes to marketing to women.
Perform detailed audit of your distribution and retail channels. Find out whether women actively shop at your existing channels, and where you stand when comparing your output with your competitors. You will need to adjust your marketing campaign accordingly.
There isn’t a shred of doubt that marketing to women is here to stay. Wherever you are in your business journey, it’s time you took part in the fastest-growing consumer market in the world.
Marketing to women is the brainchild of our extensive work on marketing tactics. For more knowledge that business owners can use to help reach their target audience, you can subscribe below.
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We’ve also created a Marketing to Men E-Course, where you’ll get smart ideas on how to reach your men customers in a short period.