Reasons Why Entrepreneurs Need to Be Adept with Digital Marketing Tactics
Making extra money online and make money by blogging brings us to digital marketing tactics and why as an entrepreneur you need it over anything else.
In the present scenario, marketing is all about being in the right place at the right time.
Gone are the days when marketers would spend too much of time to connect with their customers.
They don’t have much time for knocking on the doors of their customers with the age-old messages or annoying phone calls.
So it’s crucial to implement technology-focused strategies to seal the deal right away.
And, here comes the utility of digital marketing!
This is how we do business nowadays, reach more people through digital marketing. Basically, it refers to the promotion of services via various forms of digital channels, such as –
Let’s have a look at what’s trending…
Here, you can see how digital marketing is making a buzz in the contemporary market.Quite clear, isn’t it?With time, entrepreneurs are showing more preference to the digital medium to achieve higher revenues.Wondering how digital marketing can drive business growth to the fullest?Well, here are some facts that will answer your queries
In the age of digitization, communication has turned to be more personalized. Entrepreneurs must know what the customers are looking for. Unless a marketing strategy recognizes buyer persona properly, it will be eventually become ineffective.
Hence, a two-way interaction is essential to keep the consumers engaged with your services. This can be done via email, live chats and social media.
It helps to build the brand reputation in a short course of time.Through digital platforms, you can boost your market presence effectively. All you need to do is make the most of ‘like”, “comment”, “share”, “follow” options.
Just by throwing information before your customers, you won’t be able to seek their attention. People nowadays don’t give much attention to flyers or brochures. Such a scenario demands entrepreneurs to promote their brands online.
Digital mediums help to narrow down the target audience to your services. Consequently, you can improve your online visibility for gaining a better reach.
Depending on the requirements of your target customers, provide relevant information about the products. And if you can direct them to your landing page, they would likely get to know more about related offers.
Day by day, people are becoming more tech-savvy. They like to gather information “on the go.” Instead of looking at hard copies, they like to look for products on androids, tablets and laptops.And here comes the advantage of digital marketing!With this, it would be easier to make your products appear before the customers’ eyes.
Such an exposure creates more opportunities to increase your sales.
Real-Time Data Analysis
It’s very important to identify your position in the market. You must know what’s working and what’s not for your marketing campaign.Online marketing offers a better understanding of the effectiveness of your marketing tactics.With the use of Google Analytics, you can gather useful information such as –
- the number of people visiting your business page
- how much time they are spending on your site
- the sex, age and interests of the visitors
- their geographic location
- the source of traffic from various gadgets
- website bounce rates
Through such real-time data analysis, you would be able to strategize methodically to boost your business growth.
Targeting audience is easier with digital marketing. As a marketer, your dream would be to expand your business.And why not?It definitely provides you the opportunity to fetch higher revenues. By interacting with a wide range of customers, you would get more recognition in the market.
Every business owner tries his best to promote his brand. In the process, they often spend much in printing, distribution and advertising.Why not save some bucks?
Here’s the deal:
Go digital and play within your budget. Instead of using costly promotional channels, it would be a lot better to make the most of your digital resources. Even if there are paid ads online, you only pay when the users click on your ads.
Traditional marketing doesn’t let people choose how they want to get notified about a particular service. Of course, nobody likes to get interrupted by unwanted phone calls or sales flyers at inconvenient times.
Instead of reaching people blindly, it would be smarter to identify your target audience properly. Through online marketing, you can let them choose the way they want to get notified about your services.
Some may like visual content, while others prefer watching YouTube videos. All you need to do is promote your services through the right kind of online ads, quality content and SEO.
The ‘Trust’ Factor
Convincing your customers would be quite hard unless you add the ‘trust’ factor to your brand.People become choosy while buying a product. As a marketer, your duty would be to earn their trust at any cost.Wondering how to do so?
Bring quality products and cater to their interest. They would deliberately give positive feedbacks. It would eventually improve your brand image. By relying on the positive ratings, gradually more people would start to buy from you.
A proper analysis of your competitors is crucial to bring necessary amendments into your existing marketing strategy. A continuous monitoring will definitely help to identify your strengths and weaknesses.
This mainly includes the following:
- method of product distribution
- advertising strategy
- social media activities
- organic presence
- paid search analysis
- use of SEO/Keywords
- traffic and visitor activity
These can be done through several analytics tools such as SpyFu, QuickSprout, SEMrush, SimilarWeb, Alexa etc. You would be able to see what they are doing to gain an upper hand and reach more consumers. It will help you to capitalize on profit-making opportunities.
The business market is evolving every day. Unless you adapt to this change, you would fall behind in no time. Digital platforms are gradually getting associated with marketing schemes and everyday life.
If you’re not yet utilizing the power of digital marketing for your business, you are already trailing behind your competitors.
So, go all-in with digital marketing and seize the opportunity today!
Also check 14 Most Important Tools for Online Entrepreneurs and become an expert today!
7 Top Tips for Writing Blogs that Rank on Google Page One
Let’s continue with our online blogging tips, as savvy blogging heads we blog about news, movies, travel or cooking and it has become a common phenomenon.
However, having success on your blogs to rank high on Google is challenging. There are thousands of blog sites, free blogging resources like wordpress blogging (what we use here at luovita) and websites that are competing with yours to get the surfer’s attention.
So it is important to write blogs that stand out. Here are some tips that you could keep in mind when writing blogs such that they rank high on Google search.
1. Writing quality content
It is very important for a blog to have quality content, Google has search algorithms that thoroughly evaluate various aspects of the content when choosing what to rank in their results.
It wants to rank sites that are trustworthy. So you may want to write blogs that contain authentic information and appeal to the reader’s intellect. Write quality content that is reliable & that contains useful and relevant content on the topic that you’re covering.
Some bloggers pay way too much attention to search engine optimization at the cost of content quality. It is foolish to extensively use keywords and keyword phrases for content that is shallow and weak, only when you use keywords for quality content will your blog start to rank in Google.
2. Choosing an appropriate blog design
The presentation of your blog plays an important role in connecting with the readers, the visual of a blog helps to determine the trust and confidence of the first–time visitor, which will then quickly decide whether he/she will come back.
Establishing a long–lasting connection by using a simple and attractive design for your blog is important. Google values connection and therefore, you may want to choose your blog design with care, you may want to consider the following points:
- Keep the layout and design simple, and use a text–based menu navigation on the top of your blog.
- Introduce yourself properly by providing a photo of your face and full information such as phone number, email id, and other contact details.
- Give an overview of yourself, experience, and explain why you are worth the readers’ time.
- Reduce and if possible remove the number of banner ads, especially of prominent banners as Google downgrades sites that have a high number of prominent banner advertisements.
Want your blog to surface through Google’s search result clutter so that you can make you place in the market?
3. Picking out relevant keywords for the topic of your blog
To make your place in the market you need to select specific keywords and phrases that your potential customers might search for. But how can you find such keywords?
It’s simple. Browse through the social media platforms that your target audience frequent and observe the exact phrases they use to look for the particular topic.
You can also use ‘Google Trends’ to get an idea of which keywords are popular at any given time. If searches are seen to decline for a specific keyword, it is probably not the right keyword for your marketing. One important thing to keep in mind is that the most obvious keywords may not always be the best.
Searchers tend to use very specific long–tail keywords when they are looking for something. Since you face stiff competition for shorter, more general keywords, your blog has higher chances of ranking in the top results if it uses long–tail keywords.
4. Integrating keywords naturally into your blog
After you get the target keywords, your job is to integrate them naturally and seamlessly into your blog. The topic should be such that it is interesting and engaging for your target audience.
This is because you are ultimately writing for people, not search engines. So, the focus should be on engaging readers with a writing style that includes their needs, preferences, and interests.
While writing your blog, your keywords and their natural variations need to be integrated whenever possible in your post to feature the top searches. Your primary keyword should appear in these key places:
- Headings and subheadings
- If possible in the blog link
- Image alt text
- Meta description
- Throughout the content of the blog
Using the keywords in a natural way in your post is a good idea, don’t overdo it as it can lead to “keyword stuffing.” This can cause a website to be penalized by Google search engine either temporarily or permanently. Also, if the use of your keywords appears to be forced, the blog’s quality is compromised, and the reader’s experience suffers.
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5. Add links to influencers
Adding links to applicable and reputable websites in your blog essentially shows Google that you have done your research. This increases the credibility and reliability of your blog making it a potential candidate for featuring on page 1 on Google.
Resumed, inserting the links to sites containing indisputable data and/or statistics can help strengthen the blog. These links will essentially enable the creation of a convincing argument in your blog, thereby improving its quality. The hyperlinked sites may also add links to your blog site as a means of returning the favour.
Thus, adding links to influencers in your blog significantly increases its chances of featuring at the top of Google search.
Inserting internal links
Adding links to other pages of your blog site in your blog can help create a more accurate sitemap which improves the chances of a better ranking in search results.
This also helps your audience discover more of your content and get to know you as a trustworthy source of information.
It is important to use descriptive keywords that give readers a sense of what they will find when they click on the hyperlink but be careful to choose only links that illustrate the topic or point that you are discussing in the specific blog, internal links to other valuable content keep users on your site longer, which reduces the bounce rate.
Articles blogging, writing posts that are longer rather than shorter
Surprising as it may sound, Google prefers longer, in–depth posts compared to shorter blogs. When there is more content on the page search engines have more clues to find out what your blog is about. It would be ideal to write a minimum of 300 words in a blog.
This length provides plenty of text which contains important keywords that help Google understand the content of your blog accurately. This helps the search engine to feature your blog in its search results in a more focused manner. It increases its chances of appearing on page 1 of Google.
Therefore, by optimizing your blogs for both Google and Internet users, you can successfully move your blog slowly to the top of the search list. This will help generate more traffic for your blog and boost the visitors of your blog site. So, what all this knowledge the best way is to practice and keep up quality content!
Take the next step further and learn about top blogging tools and apply top blogging software in our PDF Blogging E-course !
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