How our family migrated to Switzerland and lived a new life

My Family’s Immigration

written by Diogo (now 20… 1st on the left)

1. INTRODUCTION

1.1 The reasons, the motivations for the choice

The difficulties encountered can only be enriching. Writing it down represents a culmination in my eyes, a work among many others but a personal (deepening) work. One of the most complex points in this work was to transcribe intangible feelings and possessions.

Here is a summary of my story; In mid 2004, my father left Portugal following the degradation of the economy. After years of success and against all odds; the need to leave was almost mandatory. Leaving before the collapse begins, the beginnings of an economic crisis.

My parents’ goal was and is the same as that of all parents; want the best for their children.

And that’s exactly what happened. White sheet as the only landmark, Switzerland seemed the ideal place to start again.

January 2005, my mother, my sister and I joined him in Renens. After two and a half years, we moved to Domdidier and we still live there today.

1.2 The announcement of the plan

First, the aspect of ethics and identity, socialization constitutes the very architecture of this work. Through my experience and that of my family, I wanted to re transmit the visions and the causes that push people to start from scratch. The reasons for departures and a brief history of the waves of Portuguese immigration are discussed.

Second, perhaps the most soporific but essential aspect; the right. From the departure from Portugal to obtaining Swiss nationality through obtaining the C residence permit, these are the main lines of this aspect. The different residence permits and their means of obtaining are described in particular in this second part.

And finally, the economic and cultural aspect. It traces and compares the similarities and dissimilarities of the Swiss and Portuguese economic systems. The notion of happiness and its correlation with money is also discussed. The habits and differences between the different waves of immigration are notably mentioned and explained.

2. WHAT CAUSES SOME PEOPLE TO LEAVE THEIR COUNTRY? (ETHICS + IDENTITY AND SOCIALIZATION)

2.1 Why leave?

The Portuguese have always emigrated. In fact, as early as the 15th century, at the time of the Great Discoveries, Portugal attempted to expand its colonial empire. Navigators such as Vasco de Gama and Dinis Dias pu

*1. Evolution of the Portuguese in Switzerland (cumulative)*

shed the boundaries of the past and thus marked the beginning of a long history of Portuguese emigration.

With more than 260,000 people in Switzerland, the Portuguese represent the third foreign community behind the Italians and the Germans, respectively first and second.

The beginnings of this strong presence began in the mid-twentieth century, wanting to flee the Salazar regime, a handful of students and intellectuals found a way out in Geneva. But the real starting point is from 1980 when numbers of Portuguese arrive with seasonal status, mainly in the primary and secondary sector.

Switzerland enjoys a radiant image internationally and many Portuguese people are coming. But why ?

The main reason for this Portuguese immigration is work, even today. The minimum Portuguese salary is around 700 Euros per month, or around 760 Swiss Francs. The median Swiss salary is around 5500 CHF.

There is no minimum wage. While the GDP per capita is around 21,000 Swiss Francs, that of Switzerland is almost four times higher with 80,000 Swiss Francs per capita! While this figures seem impressive, they compare the incomparable. The cost of living in Portugal is significantly reduced compared to the Swiss cost, this does not prevent the thousands of Portuguese who arrive in Switzerland in order to improve their living conditions.

“We only leave to be better reborn”

This sentence speaks for itself. The context in the music is linked to the death but it applies, in my opinion, also from the departure of his country of origin which is perceived as a loss for those who remain.

2.2 What workmanship do Portuguese practice and why?

Bricklayer, cleaning lady, discreet, poorly integrated, good worker, apart, hairy … They still lack a lot more but these words represent for many the Portuguese. Clichés, sometimes false images, sometimes just, but often hurtful. Portuguese parents generally have lower educational backgrounds than other immigrant groups. For those who arrived at the beginning of this immigration (early 1980), this can be explained in particular by the school system still affected by Salazar’s policy.

*2. Highest level of education completed in%*

The figures in this table opposite show a huge difference in terms of the maximum level of training completed.

The Portuguese school system has long lagged behind its European neighbors. At the start of the 20th century, there was a literacy rate of 20% and, in 2008, it was 99.7% among young people and 94.9% among adults (according to Unesco in 2008), these results show and prove the change of direction of the Portuguese school system

The construction sector occupied by the Portuguese often does not require any particular qualification, however you have to be skilled and enduring, accidents are frequent. In fact, in occupational accident statistics, the Portuguese occupy first place ahead of the Germans and Italians, despite their numerical superiorities.

2.3 What is a ultimately integrated person?

“Integration is a reciprocal process which promotes harmonious cohabitation and equal opportunities between the Swiss population and the migrant population.”

[1] This is the idealistic definition of integration. For me, integration does not mean merging with the masses, on the contrary.

The wealth of Switzerland is its multicultural population, to integrate does not mean to lose its roots but to open up to new knowledge and habits. It is extremely complicated to judge an integrated person or not. Actually, multiple criteria define this controversial term. But local language skills remain a big part of integration for me.

Without the minimum proficiency in one of the national languages, it is difficult to feel comfortable on a daily basis.

The problem is that many members of the Portuguese community in Switzerland live between them, the real problem is the practice of the language.

How do you want a worker, who probably has Portuguese or Italian colleagues, to communicate in French? On the construction site, the language is often Italian or Portuguese. Outside of work, he goes out with Portuguese speaking members because he feels comfortable and understood.

At home, he also speaks Portuguese with his wife and children. His wife is a full-time cleaning lady and works at the home of third parties but is still alone. With whom, do you want her to practice her French? Obviously, it’s very cliché, yes, but it reflects a certain reality.

[1] https://www.fr.ch/imr/vie-quotidienne/integration-et-coordination-sociale/lintegration-en-bref (12.2019)

2.4 Personal appreciation

The current emigration of the Portuguese is only the result, almost logical, of the colonial expansion of the 15th century except that the final goal has changed, we no longer seek to conquer but simply to live better.

The statistics that I found on the Internet on this and as for the rest are often around 10 years old.

When I arrived, the pictures and other comments were well anchored in people and even in children. I find it unfortunate and inappropriate to judge a group of people and an entire people simply on generally ill-founded generalities.

us in Portugal a couple of years ago

3. WHAT STEPS DO YOU HAVE TO FACE WHEN YOU ARRIVE IN SWITZERLAND? (LAW)

3.1 The employment contract, an essential starting point.

Before even leaving your country, you must make sure you have a work contract or have sufficient financial resources (to stay in Switzerland without gainful employment or you can stay for 3 months as a tourist). This type of stay is rather rare, it is for example affluent people who decide to live permanently in Swiss territory or who spend their retirement in Switzerland.

The duration of the contract is important, it makes it possible to define the type of residence permit granted (this is explained in the following paragraph). For students, a certificate is required.

An employment contract guarantees that people wishing to come to Switzerland participate economically and are able to live without any outside help. By external aid, we understand everything that the state and the districts put in place to financially help the people, for example a pension for people who cannot or no longer work.

3.2 What are the different types of residence permit?

The following information applies to member countries of the European Union as well as to the European Free Trade Association (Iceland, Norway, Liechtenstein and Switzerland). I chose to take the case of a person X with the aim of gainful activity in Switzerland.

There are 5 different kinds of residence permits; the booklet L, B, C, Ci and G.

The L booklet is a short-term residence permit. It is necessary to present an employment contract greater than 3 months but less than 12 months. The duration of the employment contract determines that of the authorization, here the L passbook. Formerly called seasonal permit, these no longer exist and are therefore replaced by the L passbook.

Booklet B is a residence permit. With a validity of 5 years, this right of residence is granted to citizens who can prove that they have an employment contract of indefinite duration or of duration greater than one year. The booklet B is renewed for 5 years if the holder of the latter respects the required conditions, with exceptions such as a situation of involuntary unemployment pending for more than a year where it is extended for only one year.

Booklet C is an establishment authorization, unlike Book B, it is open-ended. This precious sesame is obtained after 5 or 10 years spent in Switzerland. The Ci booklet is significantly different, it is intended for family members of officials of intergovernmental organizations or members of foreign representations. Only for spouses and children up to 25 years old, it is valid during the term of office of the main holder.

With characteristics similar to booklet B, booklet G is a border authorization. The beneficiaries are as follows; “EU / EFTA nationals who reside in the territory of an EU / EFTA State and take up employment in Switzerland or establish their business there while returning at least once a week to their main domicile abroad. “. [1]

Finally, for short-term gainful activities (less than 3 months), all you have to do is complete an advertising procedure via the Swiss Confederation website. Again, it’s very variable from one canton to another, but it’s around an average of 80 CHF. for a renewal of a residence permit (for example transfer of a permit B to C).

[1] https://www.sem.admin.ch/sem/fr/home/themen/aufenthalt/eu_efta/ausweis_g_eu_efta.html, (01.2020)

3.3 Naturalization, an obvious step?

To apply for naturalization it is necessary to live in Switzerland for ten years and have a C permit. For people between 8 and 18 years, the years spent in Switzerland count double.

The conditions at the municipal level differ; the minimum length of stay is between two to five in the municipality and the canton. After having gathered and completed an enormous quantity documents, the cantonal and communal interviews are a crucial stage.

The questions are spread over vast areas; personal motivations, Swiss history, life course, questions on current issues, general culture and so many other subjects.

Between two questions about Switzerland, I was asked a question that challenged me, a really interesting question. “What will Switzerland gain from you? “.

This gives an overview of the variety of questions and the questions are adapted to suit different people. For example my family had sometimes pointed questions unlike knowledge with a lower linguistic level than ours. It’s good, in my opinion, it’s fair for everyone.

There are also courses available in national languages and theoretical courses to learn more about Switzerland. At the start of this long procedure, each individual receives a brochure explaining the steps to take but also essential information about Switzerland.

Few Portuguese naturalize while many are eligible for this dual nationality. With almost 200,000 Portuguese living in Switzerland only 1,725 naturalizations took place in 2008, or 0.5%. Third foreign population in Switzerland but only tenth in terms of naturalization. How to explain such a disparity?

Portuguese consider immigration to Switzerland temporary, coming to Switzerland for a few years and then retiring or even before. Also paying the naturalization fees (between 1500 and 3000CHF, it depends on the canton and the commune) when you know you won’t stay makes no sense.

Also, with the agreement on the free movement of people (ALCP) dual nationality is not necessarily necessary except the right of city and cantonal city is not granted. Perhaps less obvious is that of “pride”, for many Portuguese there is as great pride that reigns in them and naturalize could be seen as a betrayal of their origins and ancestors.

3.4 Personal appreciation

I myself am in the process of naturalization and I did not think that so few Portuguese naturalized. The causes of the non-naturalized are generally much more complex. Currently, the procedures are simpler than before, everything is available on the Internet and in several languages.

4. WHAT IS THE IMAGE OF SWITZERLAND IN PORTUGAL? (CULTURE + ECONOMY)

4.1 How does this image evolve over time?

It’s no surprise to anyone, in Switzerland we are all rich, live in the mountains and eat a lot of Swiss chocolate. Is it wrong ?

Totally. Although Switzerland enjoys extraordinary prosperity and dynamism, we are not all wealthy. Unfortunately many people arrive in Switzerland with these believes.

At first there is a feeling of euphoria, Switzerland is incredibly clean and well cared for. Over time, this euphoric image gives way to doubts and misunderstanding. Why do I only earn 3,500 CHF per month? Why do I pay the monthly Swiss telephone subscription as much as my old Portuguese annual car insurance?

So many questions which often can fuel a feelings of injustice and discrimination. Discrimination is a strong word, a lot of Portuguese I know personally speak to me about that, of being discriminated against at work as in everyday life.

Then comes the idea of a possible return when they arrived. Yes, a lot of people think that their journey in Switzerland is only temporary.

There are a multitude of factors that can explain this, but it is unique to each person. As with many people, even Swiss, living retirement here is complicated. A Swiss individual contributing to the AVS for their whole life can find it difficult to make ends meet. So imagine, a typical Portuguese arriving in Switzerland at 35-40 years old who will contribute half of his Swiss compatriot and often with lower wages than the latter.

4.2 How is current Portuguese immigration different from that of the 1980s-late 90s?

Initially, the Portuguese arrivals occupied the “Portuguese” workmanship; masons, carpenters, cleaning women, cook etc … With the implementation of a total overhaul of the training and education system, Portugal is training many young people in deficit positions in Switzerland but also in Portugal.

For a few years now, a new wave has arrived. A brain migration, the freshly graduated students leave Portugal to try their immersion in the world of work abroad. As with the beginnings of its migratory waves, Switzerland acts as an Eldorado. Nurses, dentists, teachers, the days of unskilled workers seem distant but still remain relevant today. The new generations have an incredible chance of being able to be formed, something more complicated before.

The mentality and future prospects of its young arrivals are very different. Most of them want to stay and no longer already think about returning. Age has a lot to do with it, in my opinion. Having spent most of my life in Switzerland, it seems inconceivable to me to return to my roots definitively. On the other hand, those who disembark at 40 are much more anchored to their roots and habits than young people and children.

4.3 What are the dissimilarities between the world of work in Switzerland and Portugal?

*5. Opening hours of a Portuguese shopping center, Forum Castelo Branco*

As mentioned earlier, the wage difference and GDP per capita is colossal. But not only that, store and public service hours reflect two very different cultures. In Portugal, shops generally open around 9-10 a.m. and close around 10 p.m.-11 p.m., and Sundays are also open. Inconceivable things in Switzerland, exceptional home openings are already a problem so let’s not talk about closings close to midnight.

The weekly Portuguese working hours vary between 35h and 40h while it is often between 40h and 45h. Going from 35 hours a week to 42 hours is almost equivalent to an extra day of work, which can make adaptation sometimes difficult and problematic.

The working conditions and issues are quite similar in the two countries; casualization, low wages, unfair foreign competition. The unions and general strikes seem to me more present in Portugal, beware this is a personal observation. It’s quite frowned upon in Switzerland to demonstrate I have the impression. Just the returns following the strikes by women and the climate suggest a very Swiss work ideology.

4.4 The impact of his departures on Portugal

The current problem is daunting. Many young people with higher education leave the country after the end of their studies. Shortages in the teaching staff and in the medical world are directly reflected in the emigration of graduates, a third of the nurses trained each year leave.

The transformation in its public fields are the consequences of the numerous budget cuts made by the Portuguese state. Portugal therefore trains graduates, but they leave for lack of favorable conditions.

For example, Ukrainians are going to Portugal to practice their nursing profession. It’s a perpetual cycle; A lack is created, another height is missed, a lack is created … It is a displacement of the problem to which there is no solution, unfortunately.

4.5 Do we live better in Switzerland?

But what is it like to live better? It’s unique to everyone, some favor material wealth over the intangible. The weather, for example, is rather gloomy in Switzerland compared to Portugal and its Mediterranean climate. While the Swiss public transport network has nothing to envy to that of Portugal, which is not very present outside the big cities. There are always positive points in one country if you compare it to another. Afterwards, each person’s priorities are different.

Now a fairly subjective answer that I will share with you. First, no, not necessarily better. The quality of daily life is excellent, punctuality and organization, to name just that, is in order and exemplary for a lot of neighbouring countries.

Many people complain about the conditions in Switzerland but having a glimpse of Portugal, I can only be satisfied. My professional life will probably be more fruitful in Switzerland.

Captivated by our lives, we forget why we live. We focus on our lives and ignore what’s going on right next to us. That’s what I’m feeling right now in Switzerland and it’s probably what I’m going to feel in Portugal too. This is as much a criticism of society as it is of myself.

4.6 Personal appreciation

The world influences Switzerland, Switzerland influences the world. This is how I see it. Switzerland is built around its image, it attracts the elite of all trades and all training in the world.

When I came, for years, I kept making comparisons between these two countries and finally it is impossible to say which is better. My answer is purely personal and every day it evolves. Like all, the disadvantages make more noise than the advantages.

Every year, when I go to Portugal, I get questioned about living here. For many, only the financial aspect counts. When I answer that a mechanic’s salary is around 4500CHF, their eyes are shining. But I tell them that everyday life may be better organized, but it remains no less trying.

in Neuchatel, Switzerland

5. GENERAL CONCLUSION – SUMMARY – OVERALL PERSONAL APPRECIATION

In conclusion, the migration issue remains and will always remain something complex and sensitive. It is impossible to generalize on this subject, each case is specific.

The why and how about the Portuguese has intrigued me for years, several times I asked my parents why they choose Switzerland. They had already lived in Switzerland for some time during their young years and therefore necessarily they already knew what to expect.

At first glance, all the procedures and documentation for coming to Switzerland seem long and boring. But in the end, I saw that all of this is done on the one hand to ensure that the people who arrive are not “weights” for society but also for asserting their personal rights.

Money does not make you happy but realistic in certain points. Certain external factors that contribute to our quality of life cannot be purchased. With all the money in the world, you can’t swim in the ocean in Switzerland. To some it sounds utterly futile, but it is a fact.

Comparing two countries remains a completely subjective act.

Despite all our current comfort in Switzerland, we are not immune to anything.

Admittedly, the balance in Switzerland seems unshakable, but the future remains more than uncertain everywhere in the world today.

Conditions have drastically changed in recent years and have created a new type of immigration. It was inconceivable to leave your country 30 years ago because of the climate, today people do it every day.

Who knows, are we, inhabitants of Switzerland, still in Switzerland in 100 years? Of course, we have the right to refuse new arrivals, but let’s not forget that one day, it may be us who knock on the door of another.

BIBLIOGRAPHY

Images

Title image, personal / family collection (2007, Domdidier)

Image 1, RCE 1983-2008, https://www.swissinfo.ch/media/cms/files/swissinfo/2010/12/diasporastudie_portugal_f-29092438.pdf ( illustration 4, page 20)

Image 2, SFM calculations on EPSA 2003-2007, https://www.bundespublikationen.admin.ch/cshop_mimes_bbl/00/0024817F68691EE1BBB67AD092071584.pdf (Tableau 2, page 43)

Image 3, Keystone https://www.24heures.ch/suisse/permis-sejour-modernisent/story/26684188

Image 4, Admin.ch, Fed Pol https://www.fedpol.admin.ch/fedpol/fr/home/pass—identitaetskarte/pass/preise.html

Image 5, Google.ch, screenshot, 01.2020

https://www.google.ch/search?biw=1536&bih=806&ei=CMwcXoDvHK_hkgXU64yYAw&q=forum+castelo+branco&oq=forum+castelo+branco&gs_l=psy-ab.3..0j0i22i30l9.2153.5487..5768…0.1..0.224.3298.0j19j1……0….1..gws-wiz…….0i71j0i131i67j0i67j0i131j0i22i10i30.XjDy0PbPuWw&ved=0ahUKEwiAk7HCroHnAhWvsKQKHdQ1AzMQ4dUDCAo&uact=5

Image 6, source photo inconnue, Praia de Benagil, Lagoa, Portugal

https://www.dinheirovivo.pt/fotogaleria/galeria/estas-sao-as-melhores-praias-de-portugal-diz-jornal-espanhol-1/

Image 7, personal collection, oeschinensee, Switzerland

Websites

For the sake of transparency and organization, the sites and sources below are classified according to the question concerned. All of its sources are a web page. It may be that some information is not declared in its sources, so it is information that I had in my possession through people or simply that I knew it before.

https://fr.wikipedia.org/wiki/Grandes_découvertes#Débuts_de_l’exploration_portugaise_(1400-1460)

https://www.rts.ch/info/suisse/9248760-le-nombre-d-immigres-arrives-en-suisse-a-recule-l-an-dernier.html

https://www.bundespublikationen.admin.ch/cshop_mimes_bbl/00/0024817F68691EE1BBB67AD092071584.pdf (page 23)

https://www.swissinfo.ch/fre/le-village-suisse-qui-parle-portugais/32058696

https://www.google.ch/search?ei=Cg3oXa6lMoOXkwWZhYTwDA&q=pib+suissepar+habitant&oq=pib+suissepar+habitant&gs_l=psy-ab.3..0i7i30l5j0i8i7i30l5.89142.90089..90421…0.2..0.104.587.5j1……0….1..gws-wiz…….0i71j0i13j0i8i7i10i30.qPMj8_-xXYY&ved=0ahUKEwiu0omI4ZzmAhWDy6QKHZkCAc4Q4dUDCAo&uact=5

https://www.google.ch/search?ei=Aw3oXcaRNM7jsAfQ54aQBg&q=pib+portugal+par+habitant&oq=pib+portugal&gs_l=psy-ab.1.2.0i71l8.0.0..5919…0.2..0.0.0…….0……gws-wiz.Kg9frzCm7a4

https://www.google.ch/search?source=hp&ei=nAzoXd3PJeahrgSyh5WgBQ&q=salaire+portugal&oq=salire+portugal&gs_l=psy-ab.1.0.0i13l3j0i22i30l7.1835.4393..7761…0.0..0.107.1391.11j4……0….1..gws-wiz…….0j0i131j0i10.DsYLGXboN60

https://www.swissinfo.ch/media/cms/files/swissinfo/2010/12/diasporastudie_portugal_f-29092438.pdf (page 41, 42)

https://www.swissinfo.ch/fre/des-immigrés-qui-bossent-dur_les-portugais-en-tête-des-statistiques-suisses-d-accidents/44674794

https://www.fr.ch/imr/vie-quotidienne/integration-et-coordination-sociale/lintegration-en-bref

https://www.swissinfo.ch/fre/les-portugais-de-suisse-sont-mal-intégrés/250034

https://www.sem.admin.ch/sem/fr/home/themen/aufenthalt/eu_efta.html

https://www.sem.admin.ch/sem/fr/home/themen/aufenthalt/eu_efta/ausweis_l_eu_efta.html

https://www.sem.admin.ch/sem/fr/home/themen/aufenthalt/eu_efta/ausweis_b_eu_efta.html

https://www.sem.admin.ch/sem/fr/home/themen/aufenthalt/eu_efta/ausweis_c_eu_efta.html

https://www.sem.admin.ch/sem/fr/home/themen/aufenthalt/eu_efta/ausweis_ci_eu_efta.html

https://www.sem.admin.ch/sem/fr/home/themen/aufenthalt/eu_efta/ausweis_g_eu_efta.html

https://www.sem.admin.ch/sem/fr/home/themen/fza_schweiz-eu-efta/meldeverfahren.html

https://www.sem.admin.ch/sem/fr/home/themen/buergerrecht/einbuergerung/ordentliche_einbuergerung.html

https://www.bundespublikationen.admin.ch/cshop_mimes_bbl/00/0024817F68691EE1BBB67AD092071584.pdf (page 32)

https://www.letemps.ch/suisse/veut-devenir-suisse

https://www.lematin.ch/suisse/tiers-naturalisation-an/story/10641288

https://www.ekm.admin.ch/ekm/fr/home/staatsbuergerschaft-citoyennete/staatsbuergerschaft/einbuergerung.html

Many thanks to

My sister, my parents, my aunt, my grandparents, everyone who has had an impact, positive or negative, on my life. Thank you.

Diogo

Energy and Healthy Lifestyle Habits

by Jennie Leave a Comment

Energy & Healthy Lifestyle Habits

How to Supercharge Your Body to Get More Done

Why Energy Management > Time Management In Achieving Healthy Lifestyle

Energy & Healthy Lifestyle Habits Energy Management > Time Management, healthy lifestyle habits, healthy lifestyle tips, lifestyle freedom, healthy lifestyle success, how to increase body energy, how to sustain energy, how to boost your energy, what is enery, food to increase body energy, excercise to boost energy, kaizen — The things you do either give you ENERGY or drain you

What is it that is holding you back in life? A lot of us make the mistaken assumption that it is time without actually questioning if you are having a healthy lifestyle habit. We think that if only we had a little more time, then we could get all kinds of things done. If we had a little more time, then the house would be cleaner, we’d spend more time with our family and friends, and we’d be able to progress faster through our career. Maybe we could start a new training program as well and finally get those abs?

But there just isn’t time in the day. We work from 9-5 and when we get home, we often still have a long list of tasks to do that we just don’t have time to finish. That includes checking the mail, paying bills, making dinner, washing up and hopefully getting just a little bit of time to spend with family!

Man, if only there were more time… right?

Well actually, time is very often not the problem. Rather, the problem comes down to energy.

Think about it: if you really don’t have any time to do anything, then how were you able to watch that entire Boxset of Game of Thrones recently? If you really don’t have time to do anything, then how have you been finding time to play Uncharted?

If you genuinely work and busy yourself from the first thing in the morning, all the way up until bedtime, then the answer would be simple: get up earlier or go to bed later.

No, that is not the problem.

Instead, the problem is energy. Time management isn’t the only big deal here: energy management is just as important in achieving one of the most people doesn’t have, a healthy lifestyle habit. If you can’t effectively manage your energy, then you’re going to find that you can’t make full use of your time. And that’s a problem!

What probably really happens when you get home from work, is that you collapse onto the sofa and watch TV for a bit. Or maybe you just procrastinate a little by not really doing anything much for a short time.

Either way, you could be working. You could be working on that amazing novel.

The issue is not your time at all but rather it is your energy. And this isn’t to say that you’re in some way lazy, or that you could be making better use of your time right now. Instead, it is to say that you’re simply pushing yourself too hard and too far – and it should come as no surprise that you’re not achieving as much as you hope as a result.

Energy is something that most of us ignore: ‘I have a few hours tonight,’ we say, ‘I’ll do it then!’. The only problem is that if you don’t have the energy, then you’re not going to do it. Your energy is finite, it can only go so far, and if you ignore that fact then you’re going to run out of steam and not accomplish the things you want to change.

Coming to Terms With Energy Management

There’s a good chance that you may be reading this and considering energy management properly for the very first time. Perhaps it’s something you never really thought about before – you wouldn’t be alone in that! There are several healthy lifestyle tips out there and almost all of them would mention about energy management.

But even at this early stage in the book, you’ve hopefully learned a valuable lesson. Simply acknowledging that energy is probably what’s holding you back is one of the very best things you can do to start making life easier.

Once you come to terms with this, you can start to think more logically and realistically about what you can achieve in a day. That means you can remove item from your agenda – knowing full well that you won’t be able to accomplish them – and thus actually get more done as a result and come home with more energy left over.

When thinking about whether you’re going to walk home tonight or drive, be realistic and accept that driving may be easier. When planning to complete a long list of chores this evening, be honest with yourself and ask how likely you are to really complete that list. Did you manage to finish everything you set out to last time? Give yourself a break and organize your day sensibly.

Our Strategy for Boosting Energy

So what is our overall strategy for boosting energy?

It actually comes down to a few things. The first is management: managing our time better and thinking about how much energy we’re likely to have in a given day and what we actually want to do with it. And by finding ways to avoid wasting energy, we can save more for the things that we ultimately decide really matter.

The next step is to start small and not be too ambitious. That’s true with the other things we’re trying to achieve and it’s also true of the lifestyle freedom we’re introducing in this book. Simply put? You’re not going to transform your energy levels and your health overnight – and you shouldn’t try! Work up to it slowly and be smart about how you’re raising your energy. We’re going to introduce the concept of ‘kaizen’ here, which means that we’re introducing small changes with the aim of eventually seeing big results. Kaizen is a Japanese concept that basically means any journey is best accomplished with lots of little steps.

And finally, we’re going to change everything. We’re going to look at our health and our lifestyles holistically. We’re going to acknowledge that to boost energy, it is not good enough that we simply introduce one new healthy lifestyle habit or start drinking smoothies. We need to rethink everything.

This book will be your guide and by the end the aim is for you to be crackling with energy. You should feel like a coiled spring ready to explode. And then you can achieve some truly amazing things!

This is Where Everything Changes

We mentioned that we had to change everything. That’s a pretty tall order but using the aforementioned ‘kaizen’ approach, we should see that it’s relatively possible to gradually introduce change if you really want to get the healthy lifestyle success which starts small and eventually becomes all encompassing.

But before we go on, perhaps I should explain what I mean by ‘change everything’. Why do you need to change everything if all you want to do is get a little more energy?

Let’s take a look at one example and use that as a microcosmic example of why it doesn’t work to try and change one aspect of your health and lifestyle in a vacuum.

Why You’ve Failed to Get Into Shape

If you’re like an awful lot of people, then at some point you have probably tried to get into better shape with your healthy lifestyle habits. That might mean you joined a gym, or perhaps you paid for a training program to get written for you.

And if you’re like an awful lot of people, then you may well have failed to stick at the training program or to see the results you wanted.

Why is that?

Probably, it comes down to the simple fact that the training program was too ambitious. Very often, a training program will involve working out three, four or five times a week at a gym. As a standard rule, workouts will be somewhere between 40-60 minutes.

So that’s immediately 4-5 hours of extra time that you need to take away from your current working week.

Then there’s the fact that you need to travel to and from the gym. This can take anything from 10 minutes each way to 30 minutes. Then there’s showering and then there’s the amount of extra washing you create and the fact that you need to pack for the gym.

So what you’re really doing is taking about 10 hours out of your working week. That’s huge.

And more to the point, these are ten exhausting hours.

And that’s before we’ve even considered the amount of work we’re expected to do in the kitchen: we’re supposed to be transforming our diets to be low calorie (meaning low energy) and we’re supposed to shop for the food, cook the food, wash up afterward…

And it’s all stressful too. Cooking can be stressful and so can spending all that extra money on the gym, on the food, on the petrol… it’s just too much!

There’s a good chance that the very reason you’re not exercising and getting enough activity right now is that you’re too tired half of the time. This is why so many of us let ourselves get into bad shape to begin with. It’s why we turn to junk food. And it’s why we struggle to stick at new goals.

In short, we’re already doing as much as we can.

So again, the problem here is energy. Energy management is more important than time management by far when it comes to exercise so really you need to focus on getting more of that. So next let’s look at what’s sapping energy in your life. For many of us diet comes into play here and eating lots of junk food can certainly prevent us from feeling our very best and healthiest. So that needs to be changed.

More important though is work. If you are coming home from work stressed, then you’re going to have very little energy for throwing yourself into a workout. Likewise, stress from other sources such as your finances or relationships can also have a negative impact on your ability to train. So you need to fix that too.

There are practical considerations too like finances (staying in shape can be expensive!) and like space if you’re training at home (which is a good shout for most people). Even if you’re not training from home, having a tidy flat/house to come home to can make all the difference in terms of your energy and how you feel and it means you have one less thing to do at the end of the day (tidying up in this case). Likewise, looking good will fill you with energy and confidence too which will translate to a better mood and more energy to attack workouts. A lot of energy is linked with mood, as we’ll see later in this book.

Then of course those other things do also come into play: time, motivation and the right program.

The point I’m making is that picking a training program and pledging to stick at it just doesn’t work unless you’re also looking at what has been holding you back so far. Right now you probably fill your time with activity as much as you can and then crash on the sofa because you’re out of steam. If you had the energy to work out, then you’d already be working out. You’re not, because you don’t. So don’t come up with an unrealistic 5-day workout plan until you’ve looked at the rest of your life – including your physical energy, happiness and mental discipline. You have to change everything if you want to get into great shape.

And as you’ll see, this then makes changes in the rest of your life. Working out will give you more energy. And when you get more energy, you will find you start to perform better at work. This will be helped by the fact that you now look and feel more confident and attractive filling out that suit/pencil skirt with a more toned physique.

Working less means you’ll have more energy to train.

Training means you’ll have more energy to do better at work.

And these kinds of two-way relationships exist throughout your entire lifestyle.

Deciding What Matters

Your healthy lifestyle habit is self-sustaining then and everything you do is supporting that lifestyle freedom and making it harder for you to change. So where can you possibly start?

As mentioned, one of the key things to think about is energy management and planning. Just knowing that you have a finite amount of energy throughout the day and making decisions on that basis.

And this brings us to our first, super important tip:

If you’re going to introduce something big into your life, then you need to remove something else. This sounds like a big deal and many of us will be resistant to it at first. But it’s also true.

If you’re going to try and exert yourself for 30 minutes after work every day, then you need to find a way to save 30 minutes of both time and energy. Getting up 30 minutes earlier will give you more time. But perhaps going to bed 1 hour earlier the night before can give you some more of the energy.

Or perhaps you just make the decision to save energy by going out a little less. If you have a weekly pub trip, then consider cutting that out (especially seeing as alcohol will sap your energy in the long term). If you have a very busy social calendar, perhaps consider seeing one friend less. That sounds harsh but life is all about making tough decisions.

Or maybe you’d rather cut out one of your more tiring hobbies/extracurricular activities?

Again, it’s hard and it seems cold. But the simple fact of the matter is that every action needs an equal and opposite reaction. You can pull extra time out of thin air.

But that’s what is going to bring us to our next chapter and a somewhat more appealing sounding alternative: finding lots of little ways to save more time and more energy throughout the day. This is where the concept of kaizen comes in. If you can save a little energy on the way to work, save a little energy in the morning, save a little energy doing the dishes… well then you might just have a bit more to ‘spend’ doing the things you love and the things that are important to you.

Kaizen – The Small Changes That Will Supercharge

Your Energy Levels

In order to spend more time doing the things you love – and engaging in activities that will actually boost your energy further – you need to find ways to save time throughout the day. That way, you can introduce new things to your routine without feeling like you’re being pushed too far. This will also help you to recharge and relax by having some time spare, which will ultimately help you to be even more focused, productive and creative at work! Just imagine how this healthy lifestyle habits would improve your existence.

TIDY

Believe it or not, tidying your home makes a massive difference to your energy levels, your confidence and therefore your ability to stick at your training. Think of your home as an extension of your state of mind – if you’re very stressed your home is more likely to look a mess. If your home is a mess, you’ll be more stressed.

So what’s the easiest way to keep your home tidier and to give yourself more mental clarity and space? Actually it’s to get ruthless and just throw things out. Got a box of junk on the wardrobe you haven’t looked in for a year? Get rid of it. Got 20 ornaments on every surface? Throw out half of them (at least!). This may sound extreme but simply having more space, even just seeing out the corner of your eye that there’s space under the bed, can make a huge difference to your state of mind and the lack of clutter makes it easier for your mind and body to unwind. Clutter and mess literally causes you to produce norepinephrine, cortisol and other stress hormones, so this can end up leaving you feeling completely spent unless you can do something about it.

This is particularly useful when you consider that it will also make tidying up much easier in future. Now you’ll be able to clean surfaces by wiping a wet cloth, without having to remove lots of items from around your home. Finding things will be easier and generally, you’ll find you have more time and energy as a result.

Oh and when you remove 50% of your ornaments, you’ll be left with a much higher ‘average quality’ of things on display. This actually makes your home look much wealthier and more impressive, because there’s no longer the less impressive stuff to detract from the truly great stuff…

SHOP ONLINE

Most of us will do at least one – probably two – big shops every week. This involves driving to the supermarket, walking around the aisles, loading up our trolleys, wrestling with other customers and then loading up our bags and carrying them to the car.

That’s a heck of a lot of effort!

Not to mention the fact that when you shop like this, you have no idea of the budget or the precise amount you’re spending.

If you want to perform optimally at work the next day, then spending your evenings hunting around supermarkets with screaming kids is not the way to do it…

And so it actually makes a lot more sense to shop online. Set up a selection of items that you want to buy – you can even do this on your lunch break – and then have them delivered each week with a few variations to keep your meals interesting. You just saved yourself 1-3 hours a week and those hours would have involved a lot of exertion.

That’s enough time to work on a book!

AUTOMATE THE CLEANING

Back to cleaning and tidying! Let’s consider looking at the minimalist lifestyle.

Because even with a very well organized home and minimal clutter, you’re still going to find yourself needing to clean from time to time, meaning that you’re not either relaxing and recuperating or doing things you enjoy.

But many of these types of work can be avoided or at least minimized too. For example, you could take away the need to wash up after eating by simply getting a washing machine. Sick of spending lots of time vacuuming? Then how about getting a robotic vacuum cleaner? Ironing taking too long? Then how about getting a steam press!

If you want to go even further, then you could consider ordering ready-made meal deliveries to come to your door (as long as they adhere to the diet recommendations we’re going to go into) and you could look into getting a cleaner to help you keep your home in top shape.

In short, there’s really no reason to spend your hard-earned time and energy sweeping the floor and cooking. It might seem ‘lazy’ but it really isn’t if you’re using that time to do other fun and useful things.

Do you think Obama spends his time washing dishes? Richard Branson? Do you think they’d have time to run their empires if they did? Do you think they’d have the energy?

STRETCHING AND FOAM ROLLING

Stretching is something I never used to bother with until I heard someone point out how much younger it made them feel once they got their flexibility back. And it makes sense – if you come home from work and covered in aches and pains – then of course you’re not going to be brimming with energy! And most of us lead lifestyles that make us all the more stiff and achy. If you spend a huge amount of your time sitting at a desk, then this is going to do nothing short of destroying your health. Sitting for long stretches is terrible for your heart (because you’re not using it, basically), while it also causes certain muscles to shorten and tighten, while others elongate and become weaker. Among other things, this can risk causing an ‘anterior pelvic tilt’ where your pelvis is actually pulled forward at the front, making your buttocks protrude and hurting your back.

Doing everything is harder if this is the state you’re moving around in!

Don’t start your workouts with stretching though – contrary to what you may have been taught in gym class, stretching actually increases your risk of injury rather than decreasing it.

COMMUTING

One of the most tiring parts of the day for so many of us is the commute – and there are countless reasons for this. Not only does commuting often mean you need to get up an hour or more before you would otherwise have to but it also means you need to push yourself onto a crowded bus or train with lots of other people, or sit in a traffic jam cursing.

When you’ve just spent a whole day being shouted at or dealing with work responsibilities, this can be too much for us to handle sometimes.

There are plenty of solutions though. One is to look into flexi time. Ask your boss if you can come in an hour earlier and leave an hour earlier – it may mean you miss rush hour and it shouldn’t hurt your productivity. It also means you’ll have an extra hour or so to yourself at the start of the day where you can be much more productive.

Another option is to consider a car-pool. This way, you can get a lift into work every other day, making life much easier for you. The stress is now split in half, at least, as is the cost of fuel.

And if there’s nothing else you can do, then think about the ways you can make work the journey to a lifestyle freedom a little more relaxing and a little less stressful. This might mean reading a great book with headphones and some good music, or it might mean napping to get even more energy in!

How to Enhance Your Sleep to Enhance Your Day

Forget smart drugs, the single best way to enhance your cognitive powers and become more focused is to get more sleep.

And forget supplements, the single best way to accelerate your muscle gains and improve your strength is to get more sleep.

There are countless articles out there that detail ‘life hacks’ and other strategies you can use to sleep better. These range between lying on spikey mats (which is nonsense), to taking ZMA (which doesn’t do much), to eating honey before bed (which might just be helpful but is negligible).

More efficient then is to look at some small, simple changes you can make to your routine that will have a major impact on the quality and quantity of your sleep. There’s that ‘kaizen’ again!

Number one: Take a hot shower or bath before bed. This helps to encourage the production of growth hormone and melatonin and it also helps to relax the muscles – far more effectively than taking valerian root. As your body cools down, you’ll sink into a much deeper and more restorative sleep and you’ll also save yourself time in the morning.

Number two: Open the window a-jar. We sleep much better when our environment is slightly cool. Let some cool air into your room but make sure you can keep warm with your duvet.

Number three: Go for a run or walk in the morning that day. Getting more exercise helps you sleep more, as does getting fresh air and vitamin D. You can also supplement with vitamin D in the morning – if you live in the UK like me then there’s a good chance you’re deficient.

Number four: Take half an hour or even just 15 minutes before bed to wind down and do some reading. Avoid looking at mobile screens or computers if possible, as the light from these increases cortisol production. I experimented with wearing blue-blocking shades before bed for a while but truth be told, you look like a nob and it’s pretty impractical – especially if you’re in a relationship. Taking a little while out to ‘unwind’ will help you forget the stresses of the day while getting your body into a good ‘sleep mode’.

Number five: Most important of all is simply to prioritize your sleep and to give it the attention it deserves. Stop watching YouTube videos until 2am in the morning and start getting into a routine.

Number six: Of course you also need to look after the environment you’re sleeping in. Comfortable pajamas and duvet covers, along with curtains that actually block out the light and an absence of blinking LEDs will make a huge difference.

Waking Up Full of Beans

Meanwhile, I highly recommend investing in some kind of ‘daylight alarm’ (such as those made by Lumie). These are designed to emit a light that is more similar to sunlight in terms of the wavelength and will come on gradually as it approaches the time you set the alarm. This then gradually rouses you out of sleep and if all goes well, you’ll wake naturally before the alarm goes off. As a result, you’ll feel significantly more awake and well rested. Even if it takes the alarm to wake you though, you’ll be waking up in a light environment from a much lighter state of sleep. You feel far less ‘sleep inertia’ and you’ll really notice the difference when you’re forced to wake up without it. This is especially effective for those who struggle with SAD (Seasonal Affective Disorder). Trust me, this is one change that will really make a highly noticeable difference.

Just think about the difference you’re now making: previously, you were sleeping deeply at which point a loud alarm would suddenly startle you awake. This would jolt you out of sleep with a start and you’d wake up into a pitch black room and have to drag yourself out of bed.

Instead, you’re now coming around gently, waking up gradually and naturally as the room gets lighter and then being nudged over the edge by the actual alarm. And when you open your eyes, the room is already light and you’re already ready to go!

Get Up on Time Every Time

For those who struggle to get out of bed without hitting the ‘snooze’ button, a daylight alarm can help. If you need a little extra help, then try waking up in ‘stages’. Instead of forcing yourself to leap out of bed, agree that you’ll just prop yourself up into a more upright position and turn on the light when the alarm sounds. If you must hit snooze then that’s fine once, but the second time it goes off you’re then going to grab a book, your phone or something else that will prevent you from dozing off. Absent mindedly look through this. Then, you should find you’re awake enough to get up. Getting up slowly is not only healthier, it’s much easier to do when you’re feeling low on will-power.

Why You Feel Ill in the Morning

If you find you still can’t wake up effectively in the morning, then it may be that you’re struggling with a number of potential issues. If you have a scratchy throat or you feel ill, then below you’ll find some possible causes and solutions:

• Allergy – You can develop hay fever at any age and symptoms that are unnoticeable during the day can be much worse during the night when you’ve been breathing in dander or pollen all night. Unfortunately, most antihistamines will leave you feeling groggy too, so you’ll need to find another way to clean your environment.

• Mold – Mold poisoning can lead to a number of unpleasant short term and long term effects. If you have mycotoxin-producing black mold it can even give you asthma or eczema. Even just breathing in mold spores from less harmful types can leave you with a scratchy throat and a poor night’s sleep. If you notice the air smelling damp, then consider calling in a mold remediation company – it could be behind the walls or under the floorboards.

• Dehydration – It’s common to get dehydrated during the night. Make sure you drink enough before you fall asleep and have some water to hand. If you struggle with this one, you may want to consider trying chia seeds which absorb several times their mass’ worth of water.

• Low blood sugar – Breakfast is so named because you are ‘breaking your fast’. As you can imagine, going 10 hours without eating can leave you a little groggy so it’s possible you’re struggling with low blood sugar. Something that is thought to help this is a spoon of honey, which contains both slow release and fast release sugar, providing you with a steady supply of energy through the night.

This might seem like a bit of a random tangent but it really isn’t – many of us wake up in the morning feeling sub-par but aren’t quite sure why. Often it comes down to factors in the environment or in your overall health like these and as we’ve seen, it should be relatively easy to solve them in many cases!

CBT for Getting to Sleep

Finally, if you struggle getting to sleep because you can’t stop your mind racing, then address the way you are thinking about sleep. There’s a lot more to learn about CBT and it really is a fantastic tool but for now all you need to know is that it involves changing the way you think about a problem. In this case, you’re going to stop putting pressure on yourself to sleep – if you feel stressed that you’re not asleep yet then you’ll work yourself up and be far less likely to be able to drift off!

Instead of getting frustrated then, focus on using the opportunity to just relax and enjoy lying down to have a think/feel free from the pressures of the day. Even if you’re just relaxing, this will still offer you some recuperative benefit. What you’ll find though, is that the moment you manage to enjoy ‘just relaxing’, you’ll fall asleep. Don’t force yourself to drift off, that’s an oxymoron; just get comfortable, enjoy the moment and let your body take care of the rest when you really need to drift off.

Ride the Tide

Our energy levels come in ebbs and flows and we are all beholden to this natural ‘cycle’. At certain points during the day you will feel energetic and at others, you’ll feel listless and exhausted. Instead of trying to force your body to be energetic when you need it to be and tired when you want to go to bed, try choosing you activities based on how you feel.

This is the idea of ‘riding the tide’. Again, it’s about acknowledging that there is a limit to how much energy you can utilize in any given day and planning your activities out smartly as a result of that.

Here, we’re going to look at the energy cycles that your body goes through in any given day. We’ll explore what causes those energy cycles and we’ll look at how you can actually influence them in order to help them align more usefully with the activities that you need to commit yourself to.

Why Your Body Has Energy Cycles

Let’s start by addressing why your body goes through energy cycles in the first place as to contributing factor in having a healthy lifestyle habit.

And the answer comes down to evolution and survival. We have adapted to function this way, because it helps us to survive in a dangerous environment and to manage energy levels in the wild. The problem is that we’re no longer in the wild and we now need energy at different times.

Ultimately, these energy systems work by splitting us into two states.

These are:
1. Anabolic
2. Catabolic

An anabolic state is also referred to as ‘rest and digest’. This is when we’re relaxed, when we’re happy and when we’re able to just switch off and chill. During this time, the body has plenty of fuel (energy) and it is able to send that fuel where it’s needed to help us repair muscle, lay down memories and restore ourselves during sleep.

Conversely, a catabolic state is also referred to as ‘fight or flight’. This is when we’re either in danger, or we’re starving. Either our blood sugar is low, or we are being faced by a predator or a threat.

Either way, the reality is that our bodies need to act in order to keep us alive and thus we start burning fat and even muscle to provide fuel.

Of course you’re not always asleep or scared for your life but you are always teetering slightly more to one of these extremes or the other. When you wake up in the morning, your blood sugar levels are low and this is what causes you to wake up. You’ve been fasting and your body is now running on empty, which triggers the release of stress hormones like cortisol.

When you’ve just eaten meanwhile, your body receives the signal that it is satiated and that the blood is filled with sugar. Thus it releases insulin to extract that sugar and it releases serotonin which makes you feel good. That serotonin eventually converts to melatonin – the sleep hormone – and the body is able to rest and use all that good stuff to help repair our bodies.

This cycle of anabolic/catabolic, stop/go continues all throughout the day. It is also closely linked with our ‘circadian rhythm’, which is our sleep-wake cycle.

Psychologists have studies our circadian rhythms extensively and what they’ve discovered is that they are determined by two main factors: ‘external zeitgebers’ (time givers) and ‘internal pacemakers’. In short, we listen to the cues from our body, as well as the cues from the world around us – like the amount of light and social cues.

This is why the daylight lamp I mentioned in the last chapter is so valuable – the light stimulates the release of cortisol and nitric oxide, both of which help the brain to wake up. It’s also why it’s so important that we get a few minutes to let our bodies cool down in the evening without unnatural light. Having a vitamin D supplement also helps – our bodies produce vitamin D when they receive direct sunlight.

Another factor that contributes to us needing to sleep, is the build-up of two substances in the brain: adenosine and pro-inflammatory cytokines. Adenosine is the main by-product of the brain’s energy process. That is to say, when your brain cells are working, they’re constantly creating adenosine as well. The harder you think and the more active you are, the more adenosine builds up. And as it builds up, it suppresses activity – making it harder and harder for us to concentrate and contributing to ‘brain fog’. Eventually, this becomes too much and we need to sleep to clear it.

Meanwhile, pro-inflammatory cytokines cause brain inflammation. These too build up as a result of our immune system working over time and they’re highest in number when we feel sick. This is why we feel tired, groggy and full of brain fog when we’re ill (which is partly our body’s way of telling us to hit the hay).

All this means that there are points in the day when we will feel our most awake and points when we feel our most asleep. Most of us will experience a serious crash around 4am and 4pm. We sleep deepest at 4am and we struggle to focus on work at 4pm. 4pm is the ideal time to schedule a break then. Better yet, if you can move your working day forward an hour, then you can come home at the point when you’re feeling most tired!

How to Manage Your Energy Levels

While it’s a good idea to fit your work schedule around your energy, it would of course be slightly more convenient if you could alternatively fit your energy around your work schedule. Fortunately, there are some things you can do to alter your rhythms and help yourself to feel more energetic right when you need to.

One simple way to do this is to think about when and how you’re going to eat. Remember: when we eat, it stimulates the sudden release of sugar into the blood, which can result in us feeling very tired and lethargic immediately afterward. This is great an hour or so before bed (giving you time to digest) but it’s not so useful if you were planning on being useful that evening.

A simple example of this is what happens when you sit down and eat dinner on the couch in the evening. Any hopes you might have had of being productive at this point are practically thrown out the window. So instead, if you wanted to tidy the house, try doing it before you eat, while your body is still flooding you full of wakefulness hormones.

Another way to control your energy levels through your diet is to think about what you want to eat. A big mistake is to eat simple carbohydrates, which are things like cake, like bread and like white pasta. These release sugar quickly into the blood stream, which results in a sudden energy ‘high’. However, as we now know, that will be released by a sudden ‘crash’ when the sugar is taken up and the brain releases melatonin to put you in a restorative mode.

The solution to this is to try and keep your blood sugar at a slightly more stable and level point throughout the day. In theory, this should provide you with a steady flow of energy, while at the same time avoiding sugar crashes or sudden spikes in energy.

To do this, you can focus on getting more energy from both complex carbohydrates (carbohydrates that are slower to digest, normally including more fiber and fat) as well as fats (which also digest slowly in the gut). Both these methods will provide a consistent level of energy as you go about your day and may also have other health benefits – potentially reducing inflammation. We’ll discuss this more in the ‘diet’ section of the book.

Changing the order of your food – even just by shifting everything forward an hour – can help to change the order and length of your cycles. In fact, when travelling abroad to different time zones, many people will utilize a system of changing their diet in order to readjust their circadian rhythms and body clocks.

Another tip is to consider taking power naps. This is something that some people have a lot of success with but there is a trick to it which will once again involve thinking in terms of cycles. This main objective is to avoid waking up during a sleep cycle. Sleep cycles tend to last about 90 minutes but it takes 20 minutes to enter the first heavy stage of sleep. Sleeping for just 10 minutes can be a great way to get a quick energy boost then, while sleeping for 90 minutes should provide a deeper sleep while helping you to avoid waking up during ‘SWS’ (slow wave sleep) and experiencing high levels of sleep inertia as a result.

Finding a Routine for Optimum Performance

The key thing to take away from this, is that you need to consider the role of your body in your energy levels. What you eat, what time you sleep and even the light outside can all affect your energy levels and your mood.

Even the temperature can have a huge impact – if you are in a cold room, this will increase your production of adrenaline and norepinephrine, thereby making you feel more alert. Conversely, if you’re in a warm space, then you’ll feel more relaxed and sleepy and may find it harder to stay awake.

Note that we are actually more creative when we’re relaxed. This allows our mind to wander and it’s when the mind wanders that it is able to form novel connections between concepts, thereby creating entirely new ideas.

You can even split your work into ebbs and flows this way then – dividing it between periods of creativity where you come up with new ideas and directions and periods of productivity where you go full steam ahead to work as hard as possible.

Which of course is a simple way of saying – you need to take breaks!

The Devastating Effect of Stress

This brings us nicely to the topic of stress, which is another critical element of our wake/sleep cycle and our energy.

Remember, stress is what triggers the ‘fight or flight’ response. Stress is the response to a perceived threat and/or low blood sugar.

It’s worth noting this right away because if you’re feeling hungry and you have a deadline, then you’re going to be all the more stressed out than you would be trying to tackle the same issue while you were asleep!

A little stress is a good thing. A little stress is what we call ‘eustress’ and this is what motivates us to focus and to be productive. Moreover, a little stress helps us stay awake and alert and to focus on whatever it is we’re doing.

The problem is when we have too much stress, or when this stress lasts too long. Remember, we’re supposed to go through cycles where we switch between ‘awake and alert’ and ‘relaxed and calm’.

So what do you think happens if you’re highly ‘awake and alert’ for 8 hours straight without a break? That’s right: you come home and absolutely collapse in a heap because you’re 100% spent.

And there is a good physiological reason for this too. When you exert yourself you see, you are producing hormones that keep your energy levels high. These include adrenaline and norepinephrine, which keep your heart beating faster and help you concentrate and focus.

The problem is, that there’s only so much of these neurochemicals that we can produce. Eventually we run out, which causes something called ‘adrenal fatigue’. In this state, we will experience incredibly low energy, low mood and low motivation!

Ask yourself: what is the single most tiring part of your day? It’s probably work.

And this is because you have been producing these ‘go, go, go’ hormones for 8 hours straight – which is entirely unnatural. That much focus meanwhile increases the amount of adenosine and the amount of cytokines. Worse still, is that your body is actually not working at all, meaning that you’re going to be feeling that exhausted and spent despite not having had any useful exercise.

What’s more, is that being constantly ‘on’ throughout the day is a good way to cause health problems. These cycles are here for a reason. When you eat and then go straight back into work, the large amount of stress will actually suppress your digestion. Remember: stress in the wild was often associated with danger and we don’t want to be digesting when we’re meant to be running!

Meanwhile, your immune system is also suppressed – which is why you’re much more likely to become ill.

And remember what we said in the last chapter about creativity? Well stress is actually the mortal enemy of creativity. In fact, stress actually causes the prefrontal cortex – the smart and ‘creative’ part of our brain – to shut down entirely. This leads to mistakes and means you’re not going to be performing your best at all.

If you allow this to go on long enough, the worst case scenario is that it leads to depression and/or serious illness. The best case scenario is that you’ll spend your evenings staring blankly into space with no will power, motivation or energy to do anything.

How to Prevent Stress From Destroying Your Energy Levels

So what can you do to prevent stress from robbing you of your energy?

The first key is to make sure you are taking time out and that you make this a mental break as well as a physical one. In other words, actually take a break from thinking about work and instead try reading, or perhaps going for a nice, quiet stroll. Either way, you should focus on thinking about anything other than work.

An even better idea is to practice some stress management techniques. CBT (cognitive behavioral therapy) is a great method to this end, as is meditation. Either way, if you can go through your working day and remain calm and relatively unfazed even when everything seems to be going wrong, you’ll find that the entire day seems much less tiring as a result and that you arrive home with far more energy to spend being productive or just having fun. It also means you’ll have more energy at work the next day to be more productive.

And finally? If work is repeatedly taking it all out of you and you aren’t able to find a way to get the balance right… you should quit.

Again, this sounds extreme. But if your work is that tiring or that stressful, then it will only continue to undermine your enjoyment of other activities and to take a toll on your health. Your health and happiness should always come first and there’s no reason that anyone ever has to stay stuck in a job that is placing so much strain on them.

Training for Energy

What is the role of exercise in all this?

Well, it’s pretty much the crucial crux of all this actually.

The very best way to enhance your energy levels by far, is to start becoming more active and to exercise. This will give you a boost in just about every domain.

The first reason for this is that exercise will help you to enhance your cellular efficiency. Inside each of your cells are tiny little ‘energy factories’ called mitochondria. These are what take the energy (glucose) from your food and convert it into something used (ATP). They’re also what break that ATP down to release the energy that drives muscle contractions, deep thought and breathing.

As we get older, the number of mitochondria in our system actually depletes. But when you’re a young kid, you have loads of them and they’re functioning much more efficiently.

So if you ever wondered why all Grandpa does is sleep, while little Timmy rushes around the house all day on a sugar-high, that would be why.

But when you exercise, you boost the function and number of your mitochondria. This doesn’t just help you to perform better in athletic activities – it also helps you to think better and to wake up more alert so that you can get more done.

That’s only one way in which exercise will boost your productivity. Another powerful effect comes from improves cardio fitness, circulation and blood pressure. In short, using your heart a lot will make you better at pumping blood around your body and providing you with oxygen, nutrients etc. The best form of exercise for this benefit is steady state cardio. Running long distance gives your heart’s ‘left ventricle’ time to enlarge and that means you can pump more blood around more easily.

But any form of exercise will help you increase your VO2 max, your resting heartrate and your energy levels.

Exercise is also super good for your brain and will encourage more brain plasticity, improving your sleep. Getting rid of fat will make you lighter, meaning you spend less energy moving around.

In short, if you can exercise, you will perform much better than ever before. The only problem?

If you’re currently not exercising at all, then you’ll find it hard to start. Which is why I’m happy to introduce the ‘QUICK’ routine to solve that problem…

A Basic Training Program to Boost Your Energy

The most important thing to start with is a simple training program that you just stick at. This is where all these self-help books and online training programs have gotten things a bit twisted.

It is very misguided when you see the people who walk around the gym with elaborate training programs and queueing for machines even before they’ve developed a basic level of fitness. It’s even more misguided when people tellthemselvese that they haven’t started working out yet because they need to ‘find the right training program’.

Want to lose weight? Then you might have taken a quick look online to find advice. Some people will be telling you to cut your carbs, others will be telling you to count calories and not worry about carbs. Others will tell you to eat more carbs and cut the fat! Meanwhile, do you do steady state cardio (jogging) or do you try HIIT (High Intensity Interval Training)? It’s all a lot to pick from!

At this point though, it really doesn’t matter. All that matters is that you are doing something. If you aren’t already training, then get training right now on a regular basis – don’t wait until you’ve finished this book!

Don’t focus on improving your health or getting abs (though we’ll touch on that down the bottom) – just focus on getting good at training and actually sticking to a routine.

Anything is better than nothing and you don’t need to worry about training ‘wrong’ – your body is incredibly adaptable.

So here’s a very simple training routine you can use to just ‘start’ getting into shape:

The QUICK Program

1. Press Ups to Failure (keep going until you can’t do anymore, remember the number and beat it next time)

2. Pull Ups to Failure

3. Kettlebell Swings to Failure (use a weight that allows you to do about 30 to begin with)

There is no pause in between each exercise and you should treat this like a circuit. Ideally you should aim to do 3-5 rounds with one minute rest after the swings, but if you only have time to do one that’s okay. Remember: it’s better to do something than nothing. If you have just 5 minutes at the end of the day, then just doing the press ups is fine.

Perform the press ups fast and keep your body rigid as you do. Make sure you go all the way down and back up for each rep.

Look for the ‘Iron Gym’ for a pull up bar that fits into a doorframe without needing screws. This will set you back about $10.

If you don’t have a kettlebell you can buy them online for about $50. If that’s still off the cards, then you can replace the swings with jack-in-the-box reps. Here you squat down, then explode up and splay your arms and legs apart.

With all these you are starting by going to failure and then aiming to increase or maintain that number each time you come to do the workout. So if you can do 30 press ups right now, you’ll be aiming to increase that to 31 tomorrow. In a year you’ll be maybe doing 70 or 100.

Try to do this at least four times a week to see the real results.

Why the QUICK Routine is Effective

This routine is the ‘only necessary exercise’ because it offers some cardio benefit when practiced with intensity and because it offers resistance training for all the major muscle groups. The press ups train the pecs, shoulders, triceps and core, the pull ups train the lats, biceps and core and the swings train the hamstrings, quads and lower back (erector spinae). Overall, this is about as close to a ‘full body’ routine as you’re going to get in just three moves.

But what really makes this routine effective is the simplicity. You can use it anywhere, you don’t need much equipment and it’s completely flexible and adaptable. If you can only do one round then that’s fine – and there’s never really an excuse not to be able to do 5 minutes of exercise. The great thing is though, once you’ve done one round you’ll probably find you have the energy and determination to complete two more.

This is pretty much the workout I used when I took up ‘bodybuilding’ aged 13. I didn’t know what I was doing but I had just watched the film Exit Wounds and decided I was going to work out regularly from then on. And I have been doing so for 15 years…

Had I started researching complicated training regimes I probably would have gotten disheartened but by just doing a workout that I enjoyed and that was simple, I was able to have a six pack and biceps while I was at secondary school. Very often, simple is best!

All that said though, the QUICK routine is designed very much for beginners and is not intended for those who want to build big muscle or crushing strength. Book 2 is all about taking the next step to gain size and strength but if you’re new to training then starting out with something to improve your general fitness and muscle tone is very important.

How to Get Abs

By the way, the QUICK program is also ideal for helping you to get abs.

Getting visible abs is mainly about diet with the aim being to reduce your body fat percentage to sub 10% thus making the six pack visible underneath. We’ll be looking at that later in this section. This is aided though by CV and once you start doing kettlebell swings and press ups for reps of 100, this will be quite a cardio-intensive routine.

The other thing people forget though is their transverse abdominis. This is the band of muscle around your mid-section that acts to hold in your stomach and internal organs, as well as to support your lower spine during lifts. Crucially, this is what makes your abs flat and that in turn is what makes them look good. Press ups require you to keep your whole body rigid and this is the perfect way to ensure you are strengthening the transverse abdominis.

So do the QUICK workout regularly and with intensity and you should start to find your abs show. Hopefully that will offer some motivation to some readers!

How to Write Goals and Increase Adherence

Don’t approach your training with the goal of trying to lose ‘X amount of weight’ or gain ‘X amount of muscle’. Why? Because that’s not completely within your control. If you give yourself such a defined set of goals then you’ll find things get in the way and you become frustrated as you realize you may fail. Instead, give yourself a simple and clearly defined goal that is completely within your control.

For instance: do the QUICK workout four times a week. That’s it. Your only goal. This is something you will succeed or fail at and you get to try anew every week. If you do that long enough, you will find that the ‘bigger goals’ (like weight loss and muscle mass) take care of themselves.

Focusing on long term goals is also a bad idea because it leads to training that’s much less enjoyable. Try to forget about why you’re going to the gym and just enjoy being there so that it’s its own reward. When I’m really low on motivation I just go and hit the heavy bag which I love.

PRIMING

A little tip – if you’re feeling very low on energy and can’t get the motivation to hit the gym, then try watching something that motivates you. The Rocky 4 training montage tends to do the trick for me. This is called ‘priming’ in psychology and you can use the technique in other areas of your life too. Need to sit down to do some coding? Try watching a snippet of The Social Network or Iron Man and see if that puts you in your ‘genius mode’ mentality.

It sounds like a small matter but when we feel driven to do something, it actually makes a big difference to our energy levels. This triggers a similar sort of neurochemical/hormonal response to eustress because you’re telling your body and mind that what you’re doing matters and is important. Remind yourself why you’re doing what you’re doing and you can put yourself in that waking mode more easily.

Fuel

When you want to give your car more energy, what do you do? You fill it with gas!

And of course it only stands to reason that you need to do the exact same thing when you’re giving yourself more fuel.

Well, not the exact same thing. You’re not filling yourself with gas – but with fuel yes!

We’ve already seen that one of the most important ways to manage your energy levels is to think harder about your carbs and your timing with them. By consuming more complex carbs – like oats – and more fats – like avocado – you can provide yourself with a steady supply of energy throughout the day.

But there’s more to it than that too of course. What’s also very important is simply to make sure that you’re providing yourself with enough calories and that you’re spacing your food out enough. This is critical just to ensure there’s a steady supply of energy while you’re going about your business. This is also why going extremely low carb may be a mistake: studies show us that you actually see a reduction in IQ when you go too low carb. The simple reason is that there isn’t enough energy for the brain to function optimally.

Why Nutrients Matter

So food is fuel but it’s also much more than that. Food is also what provides your body with the raw materials it needs to help you function optimally. And when you functional optimally, you have more energy!

Nutrients are what the body use to build muscle but they’re also what the body uses to create those mitochondria (energy factories) and keep them operating at full capacity. They’re also what the body uses to create hormones and neurotransmitters – like the ones that help us wake up in the morning and the ones that help us rest.

The worst thing you can do for your health and energy levels is to maintain a diet purely made up of processed carbs. Things like chocolate bars, crisps, pies, sausage rolls – these have had all the goodness removed and all that is left is a sudden ‘hit’ of sugar. That causes the sugar spike and trough we talked about but it also fills you up without providing your body with everything it needs.

Honestly – packing your diet with nutrients is essentially like taking all the best bodybuilding supplements in a way that’s cheaper and more effective. It boosts brain power too! Don’t spend tons of money on multivitamins and supplements – just try to get a balanced, mixed diet.

To demonstrate the importance of nutrients, here are some examples of the things that nutrients do for…

•Magnesium and zinc increase testosterone production
•CoQ10 increases mitochondrial function (found in organ meats and beef)
•Creatine helps you run further and train longer by recycling ATP (found in beef)
•Choline increases brain activity (found in eggs)
•Saturated fat is used to create testosterone (found in milk, eggs)
•Vitamin C boosts your mood (via serotonin) strengthens the immune system
•Omega 3 fatty acid (found in fish) increases cell membrane permeability – improves communication between cells
•Vitamin B12 is used to manufacture neurotransmitters •Iron increases the ability to get oxygen around the body •Calcium strengthens muscle contractions
•The list goes on and on…

But don’t spend ages worrying about all this. Your body evolved to thrive off of a balanced and rich diet and if you just eat lots of stuff you know is healthy, you will supply your body with plenty of powerful agents to improve your brain power, strength and more.

Just eating more salad, more fruit smoothies and more meats will help you to perform better in the long term and the short term. You’ll sleep better, feel healthier and enjoy more energy throughout the day.

Now Take This Information and Run With It…

Hopefully this book has helped to convince you of the importance of energy and maintaining and managing it throughout the day. On top of that though, you hopefully now have a more complete picture of precisely what dictates your energy levels and how that impacts on your ability to work, to train and to enjoy life in your down time.

It comes down to management, to planning and to being smart about your routine. But it’s also a matter of understanding the biology that dictates the way you feel and how you can subtly influence that to get the best from yourself.

But now comes the hard part – adapting that information to help it fit your own life and your own routine. It’s worth it though: get this right and you’ll be far more productive at work, far happier at home and MUCH healthier.

Subscribe below and receive the Resource, Cheat Sheet & Mind Map for this Article, also mentioned in Podcast, Episode 230

How PPC Advertising Can Boost Business Growth

by Jennie 2 Comments

How PPC Advertising Can Boost Business Growth. Pay-per-Click (PPC) advertising is a form of advertising that allows advertisers only to pay a fee each time one of their ads is clicked on. When done right, PPC advertising can help a business grow fast. It is one of the oldest ways of online advertising.

There are various forms of PPC advertising, but search engine ads are the most popular ones. According to statistics gathered by Serpwatch, search ads accounted for 39% of the total internet advertising revenue, worth over $9.1 billion for the first half of 2014.

Search engine ads are keyword-based, and advertisers need to be familiar with productive keywords in their business as it would help them determine the right audience to target and how profitable an ad would be.

Using the wrong keywords will only add to your marketing budget as it increases your cost-per-click (CPC) rate.

When considering search ads, Google ads stand out above others as it owns more than 73% of the search market. Google display campaigns reach more than 90% of internet users around the globe.

Businesses on a tight budget have found PPC profitable in the past. It is no wonder that 45% of small businesses are actively investing in PPC advertising to grow their operations. More than 78% of marketers say they rely on Google ads to get their message out. When done right, PPC ads could cost a trivial sum.

How PPC Ads Can Help a Business Grow

Increased Traffic and Sales

More than 2 billion people use the internet daily, 73% of which are searching for something (product, service, information, etc.). Over 400,000 searches are processed by search engines every second. More than 65% of these users searching for something click on paid ads.

With these statistics, we can conclude that it is crucial to optimize ads in order to enable a business to show up in search results. This way, the company can increase leads, conversions, and even sales.

High Search Engine Ranking

According to research, only 4% of users go past the top five search results. With PPC advertising, a well-optimized ad will always appear above the search results. This means that your ad is among the first thing users will see when their result appears.

Furthermore, 36-50% of them are unable to differentiate between paid ads and organic content at the top of the search engine results page, which means your chances of gaining new leads are quite promising.

High Conversion Rate

Search engine traffic has a higher conversion rate than all other sources of traffic. Research has shown that paid search results gain 1.5 times more conversions from clicks than organic search results. A recent study also carried out on Google AdWords shows that businesses earn an average of $3 for every $1.6 spent on Google Ads.

Effective Ad Monitoring

Businesses can easily keep track of their ads and measure what is working and what’s not. Advertisers can measure their spending on every ad, which keywords are performing well, which ad is bringing positive results, and which fails. Tools like Google analytics make all these possible.

Increased Brand Awareness

Businesses can use PPC advertising to increase brand awareness. With valuable content and a good PPC ad campaign, businesses can drive users to their website and provide them with relevant information that helps them solve a problem. That way, they make a strong impression on users, thereby increasing brand awareness.

Cost-Effective

PPC advertising is the only mode of advertising that allows businesses to pay for clicks alone. What this means is that your ads may reach thousands of people, but you only get to pay when someone clicks them. If that doesn’t happen, you don’t get to pay anything.

Generates Quick Results

Businesses on a tight budget that plan to launch new products can quickly enter the market using PPC advertising. With a good campaign and a quality landing page containing an explainer video, advertisers can instantly drive traffic towards a new product.

Optimized Keyword Usage

With the PPC advertising model, keywords are vital. Larger organizations using PPC to drive traffic can sometimes cause the cost of a particular keyword to rise, making it difficult for smaller businesses to bid. When this happens, small businesses are advised to target rarely used niche-relevant keywords that competitors might be missing.

Connects You to Ready-to-Spend Buyers

By merely running a PPC ad, you are already connecting with users who want your product or services because they were already searching for it. You don’t have to exhaust much energy or time trying to convince them, and this is why PPC is considered one of the best sources of traffic and conversions.

Drives Offline Sales

PPC advertising can help businesses drive offline sales. For companies running ads with their physical location, studies have shown that 76% of customers who come across such ads are likely to visit their site on the same day they saw the ad.

Targets Mobile Users

With more than 40% of in-store purchases starting with an online search these days, businesses will benefit from putting out relevant content to help such audience and by using PPC to drive traffic. That way, they can quickly build trust and increase sales.

Targets Local Search

PPC Ads can help businesses target local search. This is backed by the fact that 82% of smartphone users use their devices to search for businesses within their local area, and 30% of those searches result in a purchase.

Final Take

PPC advertising may be old, but it is still very much profitable when done correctly. Companies and brands can always take advantage of the opportunity PPC ads offer to get more revenue.

Content by our friend Josh Wardini from https://serpwatch.io/

You may want to check this out as well, 17 Top Income Streams for Bloggers in 2019

The Keyword Research Bible

Eighteen Steps To Creating Best Selling Products

Eleven (11) Tips For Launching A New ‘Anything’ Online

How to Brand Yourself Online

Influencer Marketing – How to connect with your target audience?

The Keyword Research Bible

by Jennie Leave a Comment

Introduction

Do you want to create a blog, sell online to make money fast and easy or become online influencer to advertise businesses? Whatever online money making activities you want to push through, there is one factor that you cannot ignore. Your goal is to make sure your customers would patronize your brand.

Whether you’re promoting online marketing products, or offering blue widgets from a product sales enabled website, you cannot desire to achieve success unless people visit your site. Yes, regardless what business venture you have over the internet, it is when you can make money online that matters.

However, having simply anybody visit your website is not enough. To ensure that your business to reach your goals, you must attract site audiences who are thinking about the product or provider you are promoting or selling. Basically, your visitors should be targeted prospects.

For example, in case you are the largest provider of blue widgets in your locality, it isn’t likely to help your business if everyone who appointments your site is only thinking about buying crimson or green widgets.

Similarly, if your website is promoting an online marketing product that is linked to selling in eBay, you’re not likely to make many product sales if the individuals who visit your site are thinking about advanced search engine optimization techniques.

Of course, you don’t necessarily want to avoid people visiting your website. Even visitors who at first haven’t any interest whatsoever in your service or product may be convinced to accomplish business with you for those who have a extremely effective sales page linked to a item that they steadily start to visit a use for. However, the majority of your sales and success depends upon targeted site visitors landing on your site.

Keyword research is fundamentally vital that you the process of traveling targeted prospects to your website. They state that the achievement of your business ventures online is predicated about how effective you are in your keyword research efforts.

There are many different means of undertaking effective keyword research. ‘The KEY WORD RESEARCH Bible’ contains most of them. Many of the strategies that you are going to read of are free of charge, and for a lot of people these free equipment are more than adequate.

There are, however, even more advanced keyword research resources listed later on in this book that may cost you money. Nevertheless, given the need for good keyword research to the entire success of your business, hardly any money that you spend on the very best tools is always likely to represent money well spent through money management.

Given the need for good keyword research to the entire success of your business, hardly any money that you spend on the very best tools is always likely to represent money well spent through money management. Click To Tweet

Why is keyword research important?

Keyword research is focused on forcing the various search engines to find your site. The vast majority of folks who make an online search do so using engines like google or Yahoo!, and you accordingly need to make these se’s find your site normally as possible. If you plan to make money through blogging, then you must have great keywords that would rank in google.

Although things are rapidly changing, the various search engines remain overwhelmingly text based. Basically, they browse the words on the site, and also to a sizable extent they ignore design and video.

Even so, Google in particular is quite thinking about ranking video materials as well. That is indicative of another essential aspect about the various search engines, which is they are regularly adapting their practices to complement ever-changing markets.

At this moment, however, search engines are overwhelmingly text message based search tools, thus Flash or Shockwave video tutorials on your own site count for absolutely nothing with the engines. This even though your human guests may love them!Through online advertising market, you can also take advantage on the benefits of choosing the best keywords.

All the major search engines use ‘algorithms’ to choose how highly they’ll rate any web page that they analyze. Such algorithms will be essentially programs (spiders) that may ‘read’ the terms on your page, and after that index that one page based after what these words inform them the page is approximately, and how they worth it.

An adequately constructed webpage will be centered on a specific keyword or phrase. Ensuring this happens may be the concern of those people who are involved in the fine art of ‘search engine optimization’ (SEO).

The first rung on the ladder in the SEO process is to get the keywords or phrases that will be most reliable for driving targeted prospects to the webpage involved.

Second of all, the webpage will be constructed around that one keyword or phrase to be able to ensure that the internet search engine ‘spiders’ understand that this may be the phrase you intend to be ranked for.

Keyword research must therefore get the most fundamental and essential ingredient of fabricating a webpage that the various search engines will check out, analyze and hopefully love.Internet marketing is a big sea of potential clients and an opportunity to make money fast and easy.

When a internet search engine spider visits your page, it really is looking for the main conditions you are using, in order that whenever any sort of web searcher types the same term in to the search package, the engine displays them your site page. In this manner, the search engine really helps to send targeted guests to your site and start making extra money online.

It is, therefore, vitally important to make use of the correct & most appropriate keyword term when setting up your webpage. Do that, and over time it is possible to drive a growing number of targeted site visitors to your site, and if you’re selling something or service, you then will inevitably increase sales simultaneously.

If you want to know more about the On-page and off-page optimization, read this full article : Difference between On-Page SEO and Off-Page SEO

Starting big, and digging down

We have already established that the majority of people who were searching on the internet do so by using a search engine. So if you want to make big money online, make yourself searchable to these people.

There are, however, two different types of searcher:

1. The first type is a person who is merely looking for general details and does not have any specific target or objective at heart.

For example, somebody who simply would like to find out more on German Shepherd dogs would almost certainly simply utilize the phrase ‘German Shepherds’. This might do only indicate an overall broad interest in this specific breed of dog.

2. If, however, someone searched Google or Yahoo employing the expression ‘German Shepherd trainer found in Kansas’, they have obviously indicated they have a very certain requirement that they are seeking to satisfy.

If you been somebody who ran a business training German Shepherd dogs in Kansas, you’ll have every motive to want this specific searcher to visit your site, because you obviously provide accurately the service they are considering using.

The majority of searchers have a tendency to start their searching activities by using a incredibly broad phrase (‘German Shepherds’) before progressively narrowing it right down to find precisely what they need.

This generally happens for the reason that first search benefits page they are presented with will not supply them with the benefits or the information they are looking for. They’ll therefore keep refining the key phrase that they are using before search engine displays them the webpages which contain the facts that they really want.

For various people who are available or promoting online, it really is unrealistic to expect the various search engines to look for their website when the searcher is by using a very broad generic expression. That is since the broader the key phrase is, the more email address details are going to be came back by the search engine.

For example, using ‘German Shepherds’ as our search phrase:

The Google internet search engine page demonstrates there are practically a million results especially in online advertising market because of this particular broad generic term. Hence, it is going to be extremely problematic for any brand-new websites to characteristic on the all- important initial page of Google effects if they make an effort to do thus using this term.

If, on the other hand, we were to employ a far more particular term, then your result is very different:
Clearly, it is not likely to be very hard to be ranked at search position number 1 for this particular phrase, therefore guaranteeing that anyone buying a trainer in Kansas in the web would turn to you.

You may ask whether anybody is really searching the net using that one term, and the answer is – apparently not now!
According to Google’s statistics, a lot more than 40% of search conditions used to query their have search engine every day happen to be completely new. In other words, atlanta divorce attorneys 24 hour period, 40% of queries are run employing phrases that nobody has ever before searched on before in the online advertising market.

This indicates that regardless if nobody has ever used a specific phrase before, they could well do so later on.

You ought not, of course, build a site around phrases that nobody has ever searched before in the vague hope that they could conduct so sometime in the foreseeable future. If you website is your organization, afterward acting in this hopeful (or simply hopeless) manner would almost certainly equate to commercial suicide.

The general indicate understand is however even now a valid one. You ought not make an effort to compete for the ultra competitive wide generic keywords or phrases, and really should concentrate on finding key term and phrases that are extra certain and indicative of potential buyers, instead of general information seekers which will perfectly lead you in making money fast and easy.

It is the essence of effective key word research. Whatever your organization is, you must find the conditions and phrases that persons use when searching the web that best indicate they are a possible client for your business.

This is what is called the long tail keyword theory.

Long tail keywords

The principle of the very long tail keyword theory is that concentrating on driving visitors to your internet site applying broad generic conditions will likely be a waste of time. Doing this is incredibly unlikely to accomplish anything for your sales as you make money fast and easy through online advertising market.

Quite simply, the search conditions that are most well-known are rarely those that will create the virtually all business for a fresh (or perhaps a well- established) web site.

It’s been demonstrated by many research that most business is made from the thousands of guests driven by search conditions beyond your best 30 most popular keyword search term phrases.

To take this a level further, in the event that you added up all of the traffic driven simply by keyword conditions and phrases beyond your top 30, it would total a lot more visitors than those driven simply by the phrases that are the most famous .

There also is apt to be much less competition for these very long tail phrases, which ensures that you have far even more chance of featuring in the very best few results on the internet search engine pages.

Why it is so vital that you feature close to the the surface of the search engine pages? This ‘heat map’ made by one of the best-regarded companies in the ‘vision tracking’ industry (EyeTools) should solution this question:

This shows that a lot of people consider the top left-hands side of the search engine page, which is where in fact the top three to five email address details are featured.

People’s interest then plainly tails off because they move further listed below and over 70% of internet searchers never look at night first page of results the point is.

The chances of your website being able to defeat 983,000 sites from other webmasters to find yourself in among the coveted top three places are incredibly slim.

The focus of your key word research must therefore be on finding lengthy tail keywords with that you’ve a potential for appearing in the very best few results on the first page of Google, Yahoo or MSN.

Starting from scratch Finding your niche market

If you don’t have a internet site or business to make money online, you want to promote because they build one, you then are effectively starting your web income to make money fast from home.

This is simply not necessarily a bad thing, since it lets you be flexible also to follow the money. Put simply, you are able to do your research so as to come up with a concept where you can find that there is cash to be made, and create your website around it.

The initial step is therefore to create an idea around that you can build your site as well as your business. This is referred to as finding your niche market.

We already established that if you build an online blog predicated on a broad, generic key phrase, then it will probably be extremely difficult to generate satisfactory quality traffic to create money.

Most marketers can look for niche markets round which to build their monetized web page. A niche industry of this type is normally a tiny subcategory of a subcategory of a broader category.

For example, ‘dogs’ will be very broad category, ‘pet collars’ will be a subcategory, and ‘diamante pet collars’ would represent a distinct segment market, wherein persons are trying to find something very specific.

Any search term that presents significantly less than 10,000 results when tell you Google will be a term that would indicate a distinct segment market, one particular where you have an acceptable chance of getting the site into the first 3 or 4 results on the first page of the search engine which is an efficient way to promote through online advertising market.

Most marketers can look for niche markets round which to build their monetized web page. A niche industry of this type is normally a tiny subcategory of a subcategory of a broader category. Click To Tweet

Uncovering your niche ideas

If you have zero existing website no real thought around what you will prefer to construct a business, in that case here is a suggestion that might help to clarify your thinking.

Which is likely to be better to promote and sell? A thing that can be ‘hot’ and that every person wants, or a thing that nobody gets the least interest in?

The answer is obvious, if you are beginning with a blank sheet of paper, then it evidently makes sense to promote something or service that every person wants or needs as you make money fast and easy.

While ‘diamante pet collars’ is evidently a niche topic, a far more important question is, just how many persons are basically searching the web for such a product?

We can check this quickly using the excellent free key word research tool at WordTracker:

As possible plainly see, WordTracker in indicating that they can not find anybody who’s actually searching the web for diamante dog collars. Someone, somewhere has likely searched this term at some time (I just did, for instance!), but what this is absolutely telling you is usually that there surely is not enough data to create any meaningful results.

What this means is that you ought to not attempt to create a totally new niche website based organization around this special search term, as you will likely not receive enough targeted prospects to create it financially worthwhile.

You obviously have to look somewhere else for you market idea.

When you can brainstorm your own ideas, then that’s always going to be the simplest way of discovering initial niche suggestions. In the event that you do things in this manner, you will naturally develop ideas that appeal for you, and if something is usually of interest, then it will likely be far easier (and perhaps more fun) to build a site around that particular topic.

So, consider your life, and appearance around you. Usually do not discount anything at this time as potential market, because you may be amazed how you can make money fast and easy online.

You’ll be surprised how some online business owners who are making money fast and easy from home were able to build successful specific niche market based sites around apparently unpromising materials in the online advertising market.

Consider what you did yesterday, or perhaps everything you watched on the Television set. How about the products in the news headlines and in the papers and periodicals? What was the last motion picture that you viewed or the last getaway that you took? What exactly are your hobbies or pursuits, and think about those of your loved ones (sites that are targeted at youngsters can be extremely successful if they are done right!).

Are there daily responsibilities that you have a problem with, or something where you seem to be to end up being uncommonly adept? If thus, then you will want to tell other persons about any of it, and – if it’s a problem or a problem – inform them how you solved the trouble.

The chances are that you will be not the only person on the facial skin of the world who has encountered the same difficulty, and, once you start searching the web later, you will end up amazed at just how many others are searching in the same places for the same information.

Never lose sight to the fact that when persons have problems or difficulties, they prefer other persons to accomplish their thinking for them! When you can end up being the one who supplies the answers or the alternatives, then you will want to do it?

There really is no chance that anybody should think it is impossible to create a set of twenty or thirty potential niche subject areas in only a short while.

If, however, there is no need a single imaginative sinew or imaginative gene within your body, there are many places you can try on the net for market inspiration.

The first location to visit may be the eBay Pulse page, which ultimately shows you what’s currently selling best and raising the most interest on the world’s most significant auction site:

On the left-hand side of the site, you can view the 10 virtually all popular searches on eBay on any given day. That is information that’s updated daily.

On the right-hand side of the site, you can see the most used eBay store sites. They are all popular for grounds, which is that they carry out their job perfectly and are therefore successful due to that.

Always be prepared to study from those who are evidently authorities in what they do, just as there is never any level in trying to re-invent the wheel. If someone has already been doing a great job, study from them rather of trying to begin yet again from scratch yourself.

Take a look by the most notable five stores to look at what products they are available and what sort of promotional materials they are employing, because whatever it is they are doing, it is working.

Looking again by the listing on the kept hand side of the site, however, you can view that the iPhone, ipod device and the wii are extremely popular searches during writing.

Even so, I know from my very own experience these are incredibly competitive industry places, and that it’s going to be very hard to find niche market segments using these specific products as a guide.

It isn’t necessarily impossible, only extremely difficult and probably frustrating as well.

The results at number 4 and number nine are even so extremely interesting. Who have ever imagined that anyone would ever glance on eBay for car or automobile insurance? The very oddity of the would make it something I’d investigate further sometime in the future. Not right now though, because we even now have a distinct segment to find!

Another site that I’d visit to get a concept of precisely what persons are seeking online is Google Trends.

This site shows the latest conditions used to find the world’s number one internet search engine during the last 24 hours.

This page changes literally each day, and therefore you ought not make the error of trying to build a site around the number one key phrase, as the chances are incredibly strong that you won’t be number one in a few days.

The results on the Google Trends page have a tendency to be heavily influenced by current events and what’s popular on it and on the internet, therefore i wouldn’t normally necessarily automatically plump for everything you see on the first page.

For case in point, clicking on the most used hot trend of your day would demonstrate this result:

This obviously indicates that particular key phrase has only become popular within the last few hours!

If, on the other hand, you were to go through the ‘more hot trends’ website link on the Google Developments homepage, then you would start to see the top 100 recent searches.

Click on the results on this webpage and you’ll be demonstrated an extremely short-term performance chart like the one above. That is of little use for you, but try bringing any term you are considering and typing it in to the search box near the top of the page as indicated:

Another great source for finding new suggestions is Amazon.com.

Check out the Bestsellers section, whether it’s for books or for just about any of the other items which Amazon sell. This will highlight precisely what persons need it, and, as we’ve already established, the very best business you could ever before have is the one that sells precisely what persons are clamoring to invest their money on. Well, that is considered as a good way on how to invest money and start making money fast and easy from home.

Another great source for finding new suggestions is Amazon.com. Click To Tweet

If it is a book, look for customer reviews. The more people who have already reviewed it, the more interest that indicates, and the more reason there would be to think about building a site around that topic.

Try reading an excerpt from the book itself.

Is it a thing that you may empathize with and revel in? If so, then the likelihood of your to be able to create a site that’s genuinely worthy of visiting and viewing is definitely that much higher.

Remember that discovering the niche marketplaces and online advertising market that you will be eventually going to use starts with only an idea.

Hopefully, by now you ought to be building an increasing set of just such ideas. We aren’t, however, finished with idea era just yet.

Testing those ideas

Between your own ideas and every one of the sites that we have viewed, you should have been in a position to put together a set of subjects that you can dig right down to look for suitable niche market segments that you can target.

The next step is to go from broad suggestions to a focused niche.

I am going to go back to eBay to get a look at how exactly we can find out more about the ‘xbox 360’, and see if there are any possible niche market market segments lurking underneath that broad expression.

This keyword to make money online alone is likely to be much too competitive to even consider getting mixed up in fight. That should not necessarily need proving – it really is self evident – but let’s just drive residence the point from the key results site of Google.

Type ‘xbox 360’ in which is the result:

Simply 163 million results! It ought to be a breeze receiving into the most notable three for this particular search phrase then.

More seriously, of lessons, it is not even worth taking into consideration competing with that amount of websites.

So, let’s get back to the totally free Wordtracker tool that people used earlier and find what we can discover whenever we use ‘xbox 360’ just as our ‘seed’ key phrase:

As you would expect, the number one search term is ‘xbox 360’, and we already know that trying to compete for this term is a waste of time. So, let’s start looking for a good online advertising market by working with the second term shown, ‘xbox 360 cheats’.

Clearly, with 5365 searches per day this is an extremely popular keyword search. However, this does not mean that you should immediately start building a website around it. Before doing so, you must establish what level of competition you would face if you tried to attract people to your website using this particular keyword search term.

Okay, less than a million competing websites. Nevertheless, this would still be far too competitive a term for a new site to become involved in a search engine rankings dogfight to really make money online.

However, it is still a search term that is generating over 160,000 site visitors every month. The proportion of visitors to websites is therefore reasonable enough to justify further investigation. This is where the really smart keyword researchers start to earn their money.

You can clearly see that people have a massive interest in cheats for the ‘xbox 360’ gaming system. Now, you need to think about that information laterally, or ‘out of the box’.

Firstly, click on the ‘xbox 360 cheats’ link in the Wordtracker table to see what additional information you can gather:

From this you can see that people are particularly interested in learning about free cheats for the ‘xbox 360’ system. You can also see that they are looking for cheats for particular games.

So, what perhaps you have any idea about specific video gaming for the ‘xbox 360’ program? Little or nothing? Me neither, but now is really as good an interval as any to get started on out learning!

Run a Google or Yahoo! search for ‘popular PC games’ or ‘the most popular PC games’.

While you get your results, check if the games you are considering are around for the ‘xbox 360’. If they are, then try looking for cheats by using various combinations of the sport brand, ‘xbox 360’ and the word ‘cheat’ or the ‘cheats’.

For instance, as it happens that perhaps one of the most frequent game titles for the ‘xbox 360’ is actually ‘Madden NFL 08’. It truly is so common which it possibly merits its accessibility in Wikipedia!

Let’s have a look to find if anybody is considering cheats for that reason particular game:

Over 40,000 folks a day want to find cheats because of this game!

Going out of aside for an instantaneous the question of as to the reasons anybody would try to cheat while taking part in a gaming against themselves, let’s look into the competition for that reason particular word:

So, we’ve 65,000 websites competing to seem on the first webpage of the search engine for a key phrase that is making over 40,000 search demands every day!

This will not necessarily represent a genuine market where you can make money fast and easy – you may still find way too many competing websites and searches being designed to genuinely call this a distinct segment.

Nevertheless, I suspect that there surely is money to be produced, simply because more and more people away there want for cheats for video gaming.

Furthermore, given the percentage of searchers to websites for Madden 08, it could definitely be considered a theme around that you could create a moneymaking website webpage.

Be aware that a niche site or website of this mother nature has inherent cons. If it’s successful, it can only just ever before be so for a brief period of your energy. Madden 08 is likely to be substituted by Madden 09 next season, therefore the maximum life of the web page could only ever before be twelve months at the exterior.

Video gaming are a notoriously fast-moving industry, which is therefore highly likely that game will be replaced by something new even within a couple weeks.

That said, there is most likely money to be produced at least for a while, and I am never a fan of walking from cash! What I’d be more willing to do in this example is to construct a site around ‘xbox 360’ cheats, and add and/or remove web pages when appropriate. Make money fast from home or to make money fast and easy requires time and patience.

Your ‘Madden 08’ webpage may be the focus of your site for so long as it was popular. However, when it was substituted in popular notion by another game and the cheats associated with after that it that might be enough time to switch the target of your site.

The main indicate take out of this is the fact once you find a specific keyword or term that appears like it ought to be in a position to earn some cash, do not ignore it.

How to earn a living from such a website? Have a look at a digital affiliate marketing network site like Clickbank to see if there are worthwhile ‘xbox 360 cheat’ related products, or you can try to create your own. Usually, you might monetize your web pages by showing Yahoo AdSense advertisings and make an effort to generate income in this manner.

This isn’t, however, a distinct segment site. It really is much too mainstream to begin with. The essential character of a distinct segment site is that it’s something that you can create and promote, and, once it begins pulling site visitors and money, leave from, realizing that it will continue steadily to attract site visitors and cash for quite a while to come.

A niche site built around Madden 08 cheats could never symbolize any such thing, but it can nevertheless symbolize a way of earning money from a great keyword, and really should not be ignored.

Continuing the niche search

Another great free key word research tool is NicheBot Old classic. Though it actually calls for quite somewhat of the info it uses from WordTracker (hence we travelled there first), NicheBot Old classic presents it in a just a bit different way.

Let’s begin from a random sole term or idea – suppose we certainly have a pastime (fired by the resources that people were considering early on) in Tibet.

Probably one of the most useful top features of Nichebot Common is its capacity to save lots of you amount of time in looking into how much competition there exists for a specific keyword or key phrase. The characters are listed there on the right palm aspect of the webpage, in the columns shown as ‘Check’ in this display shot.

All the conditions shown above will tend to be too competitive, and an instant check confirms this (use the Yahoo competition ‘Check’ – this is really as good a guide as you will need).

However, scrolling just a little further listed below, things start to obtain a bit more interesting:

Goji berries?

It looks like a number of folks are enthusiastic about them, and I’d guess that the next end result for ‘tibet authentic’ is a spin-off from the first one as well, so NicheBot is predicting a combined total of practically 100 searches each day between your two phrases.

Let’s have a look at what more we can find out about Goji berries, and just how many other people wish to know about them:

There are a few things to note here:

• First, there are just 1520 looks for ‘tibet traditional goji berries’. That’s exactly the type of quantity that screams ‘market market’ at you.

• Second, the very best end result on the still left hand aspect of the webpage is from Amazon.com! Which means you could make money by advertising these berries from Amazon as a co-employee (internet marketer), creating a commission in so doing.

That would definitely not be just how that I would suggest earning money fast and easy from Goji berries, however, especially as Amazon is only going to pay you a measly 4% commission payment. You will have to market a few truckloads of berries to produce a reasonable living at that rate!

One more thing that you can view from the snapshot of the Google search page is that there surely is an advert presented on the right hand side of the page. This lets you know that someone thinks there will do money to be attained from advertising on search engines results webpage that can be involved with Goji berries to pay money to give it a try.

Remember that I say ‘someone believes’ that there surely is money to be produced.

Remember that I say ‘someone believes’ that there surely is money to be produced. Click To Tweet

All too often, you will read advice that seeing online advertising market of the nature categorically lets you know that there surely is money to be produced out of this advertising. It generally does not. That advert might have been positioned there last night as a marketing test, and the individual who created it might simply be viewing if they can generate profits using their advertisement or not.

However, even it has one great benefit for you. You are able to let them test water for you. Monitor this site for weekly or so, and find out what goes on. If the same advertisement remains from then on, then you understand that there surely is money being created from it, and which should help to set your opinions about creating a proper website.

It could also indicate that you should advertise yourself once your site has truly gone live to create a short surge of traffic.

When the ad is fully gone, however, then maybe the problem is not clear, although the reason why that these were not earning money (and for that reason pulled the ad) may be the consequence of many possible variables (poor ad copy, badly targeted advertising, etc).

The next phase if this is a completely new subject for you is to research your facts. As it happens that Tibetan Goji berries are said to be a question health food that is abundant with antioxidants, proteins and supplements, so there is no reason why we have to not be promoting them.

Do we create a site exclusively predicated on Goji berries or not?

If you’re able to discover a way to market Goji berries themselves and make money in so doing, then there is no reason why you ought not do so.

The actual downside of the is that you will be focusing all your efforts using one single product, and the actual fact that we now have only 1500 sites online referencing Goji berries at this time notifys you that it’s still an extremely small market at the moment.

The (more sensible) alternative is always to create an all natural health site, and make Goji berries a featured topic by creating a full page specifically referencing them.

Would that be an efficient way to make money fast and easy?

Will this keyword make money?

We’ve already established that the trick of earning money fast and easy gets your site or web page found when someone works a search, which to carry out so, you will need to surface in the first 3 to 5 results on the first search engine page.

The internet search engine spiders where we make money online are pretty lazy creatures, because they assume (quite rightly) that humans are the same!

They like sites to truly have a name (the Web address) that explains to them just what it is approximately, and the greater plainly the name spells out the concept, the better.

Having a niche site that bears the keyword that you would like to rank in search engines for in the URL is therefore a significant advantage so far as Google and yahoo, Yahoo! and MSN are worried. That generally means that it’s heading to be better to ranking highly for that one keyword phrase.

So, ‘tibet-authentic-goji-berries.com’ will be a great website name, as it includes the exact principal keyword that you will be trying to rank for. This might, however, substantially restrict the target of your site to the main one product, and there might not exactly be enough profit the Goji berry market to justify that at the moment.

The choice is to make just one single page of your site to market the benefits associated with Goji berries.
In cases like this, the website may be called ‘best-natural-health.com’ and the webpage Subject would then be ‘tibet-authentic-goji-berries’. Thus, the Link of the specific webpage would be ‘best-natural-health.com/ tibet- authentic-goji-berries’, which would be a robust enough sign to the various search engines in regards to what the webpage is about.

All of those other best-natural-health site could be built around other keywords that related to other natural basic products.

Analyzing the competition Using free tools

Once you’ve found a proper niche related keyword and decided the way you will build your site to start to make money online, the following point to do is to review and analyze your rivals, since there is a whole lot that you can learn in so doing. You do that for just two reasons:

Given that your goal is to find yourself in the top 3 search engine quickly, you should know how difficult this will be.
•You cannot desire to make money fast and easy from just one single keyword phrase. You must have other keywords driving people to different webpages of your site, and that means you need to create a set of such words as efficiently as you possibly can.

The easiest way to do this is borrowing keywords from other websites through online advertising market.

The very first thing that you should think about is the Google PR of the pages that appear near the top of the search engine ranking positions.

Yahoo PR is a way of measuring how highly regarded any particular web page is by Yahoo and, as this is the #1 internet search engine that you will be striving to be ranked by, PR possesses lot of significance.

Head on to the wonderful SEO Talk site and use the PR Checker to see the type of results you will be up against.
In the beginning, sort the page by ‘Web page Rank’ as shown below:

The most notable result (which is the page highlighted earlier from Amazon.com) rates a 4/10. From then on, it immediately drops away to a small number of 3/10 results and than 2/10.

None of the results should represent any major cause for matter, because competing against internet pages ranked relatively lower in this fashion indicates that you ought to be in a position to achieve a high ten standing within a couple weeks.

You must then run the same test, but sort the internet pages according to relevance. Which will demonstrate the internet pages that are most meticulously related to the key phrase to have source, which is indicative of the websites that represent your closest competition because of this exact key phrase.

Incidentally, there’s a complete heap of excellent free tools on the SEO Talk site. Ensure that you bookmark it, since it is one of the very most useful sites around as it pertains to building your keyword lists.

You established that getting the site onto the first site of the Google serp’s because of this particular key phrase is improbable to be too difficult.

The next matter to check out is how many other keywords you will get which you can use to push people to your site.

Get back to the free WordTracker or NicheBot keyword search tools and operate a seek out ‘Goji berries’:

There are very some more interesting search conditions there, so check your competition and, if the phrase appears like it could work (some searches rather than way too many competitors), add it to your ‘Goji berry’ list.

Go through the excellent free Google Suggest tool. The program works like the predictive wording feature that the thing is on many cell phones.

The tool attempts to let you know other phrases it sees from the Yahoo data source that are associated with what you are typing in, and provides you the amount of pages it sees as well:

We’ve already established that anything with significantly less than 10000 queries is a valid term to utilize, so are there additional phrases that you could work with here.

Take whatever you get from Google and yahoo Suggest and dig deeper by looking on that word too. ‘Goji drink scam’ appears like it might be price looking into further, both for information that might be applied to your webpages, and keywords.

Next, get back to your before SEO Chat PR results and grab the URL of several the most notable sites that you saw (don’t work with Amazon.com, incidentally – it’ll probably not be employed by what we will do next).

Research Spyfu.com. Paste the Link into the pack on the house site as shown, and click on through to see what results you get.

Even the free version of the site basically gives you to ‘spy’ on your rivals, hence its name. However, when you enter the website name, ensure that you don’t are the ‘https://www.’ area of the website name – accomplish that, and you aren’t heading to get any results shown!

Scroll listed below and on the kept hand side you can view a few of the other keyword search conditions that site is wanting to rank for, and beneath that are listed the most notable opponents’ sites:

Now you can take each one of these sites subsequently and discover what keywords they are employing in order to attain search engine rankings too and make money fast and easy.

Spyfu also lets you know that particular site des not seem to be spending hardly any money on online advertising market.

Nevertheless, if you look into the Google AdWords Keyword Tool, you’ll also get an in-depth analysis out of all the search conditions that site is using, although (in this specific case) there is absolutely no data in what its competition is similar to:

Listed below are the first twenty results, with a sign of search volumes:

Another excellent tool for learning about your competition is QuantCast, which bears data about over 20 million websites!

Even for those that it generally does not have correct data, it still makes an estimation, which is incredibly valuable information:

That is super-targeting data. It really is letting you know that, according with their best estimation (that i believe is dependant on the ‘Ranking’ shown near the top of the webpage), this rival site receives 5672 unique guests a month, which the primary guests will tend to be a well informed, mainly Afro-American audience of over 55’s.

If you don’t already know the solution, this information will surely enable you to decide if the product that you would like to provide to your market will work or not.

Knowing the amount of visitors a guide competitor loves also allows one to evaluate whether a full page that you create will probably generate profits for you.

Considering that your objective is to exceed this competitor’s results, focusing on how many guests they enjoy should offer you a clear indicator of just how many people will probably visit your site in a couple of months time as well.

No free lunch! Time or money?

The tools that people have been using up to now cost you nothing at all in monetary conditions to make money fast and easy, but what they actually set you back is time. There may be little doubt they are relatively labor extensive.

You understand that effective key word research is fundamental to the success of your site, and that means you must do anything that you can to be sure that you get the job done correctly. This might well involve making repayments.

Below are a few of the greatest paid key word research sites:

AdSenseAdWords.com

AdSenseAdWords includes a set of the best paying keywords according to Google’s AdWords advertising program.

In essence, as the descriptive name might imply, if you are by using a PPC advertising program like AdWords, then each and every time someone clicks on your offer, you pay.

It follows that the more costly a keyword is when working with AdWords, the more challenging chances are to be pulling traffic to your internet site using that term or word.

To get some good idea of precisely how difficult:

This lets you know that we now have 179 keywords that advertisers are prepared to pay over $50 per click for.

Remember that this isn’t for a fresh customer sign-up or even someone agreeing to become listed on a email list. That is over $50 whenever someone actually talks about the advert involved!

It really is somewhat hard to believe anyone really can be earning money fast and easy when their advertising is so expensive, but that must definitely be the situation, otherwise they might not be carrying it out.

So, will there be anyone paying to online advertising market whatever is Goji related, and, if so, how much are they ready to pay?

This demonstrates there has ended $2 being paid per click for those three Goji related conditions that are being payed for on the AdWords site.

That could indicate that there surely is money being created by the websites that are advertising using these conditions. In the end, over $2 per click is expensive unless the conversions are justifying the spending.

You know who the prospective audience is because of this particular product from QuantCast. You will also see that we now have advertisers ready to pay to market their products to these folks.

The program is an outstanding tool for added research purposes, since it indicates the key keywords for your product, and highlights how expensive it will be if you undertake to purchase pay for traffic at some later time yourself. Make big money online takes so much dedication to learn techniques and tools.

The need for such advertising is the fact that it represents the quickest and simplest approach to driving traffic to your website and it is therefore something that you might want to consider.

List of positive actions now could be check who’s spending money on advertising using these phrases.

Take the URL of every of the sites subsequently and run it through the various tools that we viewed earlier. This will allow you to find precisely what keywords are being used to send visitors to Goji berry related websites by the firms behind these websites.

The very best news about AdSenseAdWords is that there surely is a free of charge trial offered by as soon as which I would certainly advise that you should benefit from. Doing so clearly presents a great opportunity so that you can try this excellent tool out to observe how you can put it to use in the foreseeable future.

WordTracker

We’ve already established that the free version of WordTracker is a fantastic tool. The paid version, however, requires that performance and switch on several notches.

To be able to test the usability of the paid WordTracker version, you’ll be able to take good thing about the trial offer that they provide, but be warned. It is merely functional for just two hours once they send you the activation hyperlink, so prepare yourself to visit before your apply!

Let us suppose you want to seek out keywords related to acne.

In the entire paid version, you start the ‘Keyword Universe’ utility of the website and go following that, however in the trial offer version, just type the bottom keyword in to the first screen package:

The very first thing you have is the table on the remaining hands side of the page. Go through the top term ‘acne’ and the desk on the right then shows up.

With this trial, you are permitted to soon add up to 30 words to the basket of search phrases that you will be going to investigate.

However, in the bottom of the page (under the right side table) there’s a be aware that tells me that we now have another 85 results because of this particular word.

Select any words from the right side table that you would like to analyze to include them into the ‘container’ of 30 words:

Click straight through to ‘step 4’ as indicated:

Everything you see in the trial offer is the results extracted from MSN which, as WordTracker highlights, represent 9% of the marketplace through online advertising market.

The crucial thing which makes WordTracker so valuable is the KEI Analysis figures shown in the table. That is automatically doing everything we were doing physically earlier by firmly taking a keyword term and examining just how many sites there have been for this in the Yahoo search engine (although WordTracker is using the much smaller and for that reason less authoritative MSN, alternatively than Yahoo).

The most notable term shown is ‘acne cream retina’. The particular figures then let you know would be that the forecasted volume of web searchers who will probably use that saying in a 24 hour period is 59 and that we now have total of 345 sites posted on MSN that are related compared to that search term.

Hence, the KEI Examination body (effectively representing one divided by the other) is 499.

You certainly do not need to learn just how his figure is calculated or what it actually means. The main thing is the fact tha WordTracker claim that any key phrase with a KEI number of over 10 is an excellent keyword to make use of, so basically the very best 8 conditions here are valuable and worthy of trying to pull website visitors with.

Another great thing that can be done in the entire version of WordTracker is ‘dig down’ deeper when you find a expression that you think you may use, to see how many other keywords are ’buried’ beneath it.

We can have a look at what’s ‘hidden’ under the expression ‘acne cream treatment’, for example, by just simply clicking ‘Dig’.

Now we are actually getting some very nice long tail keywords.

While there aren’t huge numbers of folks searching on their behalf, what you will do is make an effort to create a niche site site that was optimized for many of these keyphrases.

Using the entire paid version of WordTracker gives you to create a massive set of keywords, and using the KEI Analysis shapes gives you an extremely clear notion of which phrases you have a potential for earning money with.

That’s every one of the very good news – WordTracker is a good search tool – therefore i would advise that you take the trial offer and ‘play’ with it. That’s obviously he easiest way of exploring precisely how powerful it is.

Now, the bad media. WordTracker is expensive, or more effectively there are key word research tools on the marketplace that can cost you less.

Good key word research is the solo main factor about having an effective web business to make money fast and easy, so whatever it costs, the best key word research tools are always cheap!

There is absolutely hardly any risk with WordTracker anyhow, as there’s a 30 day money-back guarantee. What I’d therefore suggest if you’ve planned to utilize WordTracker is by using the trial offer and the free tool that people looked at prior.

Utilize them in mix to construct a primary set of keywords and key phrases for whatever specific niche market it is that you will be interested in.

Then have a subscription for weekly and spend the complete a week doing nothing apart from researching keywords and key phrases using WordTracker.

Ensure that everything is well prepared before you begin, and shoot for at least five or six thorough queries per day.

Accomplish that and you ought to have sufficient materials to be on for another 90 days, and you’ll be able to do a similar thing once again.

NicheBot

One of the better features in the paid version of NicheBot is the fact that it draws it is keyword research data from several resources, between which is our good friend WordTracker.

Actually, the paid NicheBot claims to help you to search three of the major keyword databases which doing so provides you usage of 295 billion keywords!

As a fresh version of this program has just been launched, it also offers all the latest key word research technology already included.

For instance, Google are putting a lot of give attention to ‘LSI’, which is brief for Latent Semantic Indexing. The theory behind this idea is that we now have some words that normally go collectively, and that the spider can examine how naturally a niche site has been built by mention of this ‘twinning concept’.

In case your site was about tables, then it might be natural that chairs would be pointed out several times on your webpages.

The Yahoo spider will seek out this term and take finding it as an optimistic indication, whereas not finding it could represent a poor.

LSI is now increasingly important and NicheBot is the first keyword site that I know of that has already been including it in their search options.

Additionally there is the capability to filter the keywords and key phrases that you find through NicheBot using 16 different filtering requirements, and additionally there is a great video tutorial based training collection to permit you to begin with using this program effectively as soon as you subscribe.

In conditions of the price, NicheBot is a niche site that you pay regular monthly, and there are two different degrees of regular membership available, both which derive from something of credit that you get (which never expires, so that any credits you don’t use are automatically carried forward for so long as you remain an associate).

The ‘Lite’ version of this program costs $13.97 monthly (equal to only $0.46 each day) As the ‘Avid’ version, for the much more serious keyword researcher, will set you back $27.97.

Both versions of this program have a 14 day trial that is only going to set you back $1.00, where time you can certainly do a awful whole lot of effective key word research! You must take good thing about this phenomenal offer to find more in wha NicheBot provides!

Given that every one of the WordTracker data can be found through NicheBot this might definitely be my paid key word research tool of preference.

Keyword Analyzer

Keywords Analyzer is another excellent payed for program, one feature which I particularly like and use regularly.

Once you’ve built your keyword list, then you wish to know approximately you can about the validity of the conditions to have gathered as you start making money online.

To carry out this, you may take each query term and head to Google to check on just how many competitor sites there are manually, or you may use Keyword Analyzer to get the job done for you automatically.

Before repeating this, factors to consider that your list is cleaned of duplicates etc. There is an outstanding free tool on the SEO Tools site that can do this job for you, as well as taking away ‘bad’ keywords and the ones that are generally numbers based.

After the list is cleaned, establish Keyword Analyzer to work, and it’ll go and discover every one of the Google competitive information for each and every phrase on your site, no subject how many of these there are.

One word of caution, however. Yahoo do not necessarily enjoy it if you begin bombarding their site with a large number of information demands, and also have been recognized to ban folks from utilizing their site because than it, albeit limited to a couple of days.

If you are owning a massive Google research plan, you should arrange it using an anonymous proxy ip server of the type that might be here. If this will not make significant amounts of sense for you because you aren’t sure just what a proxy ip server is and what it can, look into Wikipedia for the answers.

Keyword Analyzer is a one-off purchase that can cost you $97.

Spyfu.com

Like almost all of the other tools highlighted above, with all the free version of Spyfu gives you usage of some excellent information, using the paid version gives you to ‘spy’ on your opponents a lot more quickly and efficiently.

For example, with all the free version permits someone to see a simple snapshot or the organic and natural search conditions that your opponents are employing, and teaches you who the key competition are, the paid version gives you hundreds or sometimes even a large number of the keywords that other sites are employing.

It also presents you a lot more data ‘levels’ so as to dig down deeper in to the sites that you would like to ‘spy’ to see why is them effective.

That is obviously information that is incredibly pertinent for you, because knowing how other folks have the ability to create sites that are efficient income generating machines, it becomes easier so that you can do the same!

If you’re uncertain about whether spyfu.con is likely to be beneficial to your business, you’ll be able to subscribe for less than three times for $6.75, so that is exactly what I’d do to enable you to get a taste of the true power to be in a position to spy on your primary competition.

You know your business

So far, we’ve looked at the way you go about creating a monetized internet site from a status start, a posture where whatever you know is that you would like to begin making money fast and easy online.

However, you may be in the positioning of already knowing just what this issue of your site is likely to be, either because you currently have a pre-existing business or have previously think of a terrific idea around that you want to create your site.

In cases like this, you will skip most of the niche discovering that we did previously and dive directly into piecing together the keyword list that will drive targeted prospects to your site.

We’ve already viewed a small number of the best there exists to provide in both paid and free key word research tools, and the key word research methods that I’ve worked through in this reserve will apply as much to your position as they are doing to any other.

However, before using these tools, I would suggest that you begin from a marginally different perspective. Start by utilizing a greatly underutilized approach to obtaining keywords or phrases which you can use to bring visitors to your sales allowed website through online advertising market.

When you have a site selling something or service, then it is an acceptable assumption you know a substantial amount about the merchandise or service that you will be promoting.

The very first thing you must do to start creating a keyword list is, therefore, only to brainstorm and use your own knowledge to start out building your list.

If, for example, you are available diamante dog collars, then it is a good assumption that you’ll know somewhat more about them than 99% of the populace.

Who could be better positioned to create some basic keywords than you?

The temptation is to simply let computer technology do all the task for you, but I recommend that should you, then you are shortchanging both yourself as well as your business. Regardless of how smart or intuitive it might be, no computer program could ever before know your business as well as you do.

At this time in your key word research, you ought not make an effort to second- estimate internet searchers by trying to create phrases that you think people might use to find your service or product. Instead, list of positive actions is make an effort to produce key term and phrases that you yourself would use if you were a reasonably knowledgeable possible client for your product.

For example, easily was considering buying a diamante dog collar, I’d be considering whether any such thing would be best for my dog, or not. I would therefore produce the word ‘benefits of diamante dog collars’.

At this time, I’d not be overly concerned concerning whether this is a realistic key phrase, as we are filtering and eliminating many possible keyword search term phrases later on along the way of creating a viable and valuable keyword list.
So, pick up a pen and newspaper or start a word editor on your computer and just jot down every word or term you can think of this could possibly relate with your service or product. The greater conditions or phrases you will come up with, the better.

Suppose that you produce 50 phrases or conditions. That represents a great start, in support of after that in the event you start using personal computers to do the task for you

Conclusion

The capability to conduct effective and thorough key word research is a simple, fundamental skill that any serious web marketer or entrepreneur must acquire.

Without a good keyword list, there exists little if any chance that you’ll ever have the ability to drive targeted, focused leads from free organic and natural searches, that may subsequently condemn one to paying for each and every lead that you ever before get.

Natural, organic and natural search results have become a more essential aspect online every day as increasingly more searchers utilize them instead of the paid adverts that the search engine pages feature.

Get back to the ‘temperature map’ that people viewed very early on in this reserve if you need to see conclusive proof this simple fact. The red hot area of the site is very solidly focused on the most notable left hand area, because that is strictly where the the greater part of searchers look when they are first offered a results site.

You are bound to lose out on almost all your best & most website visitors if you fail to appear on the search engine pages for those search conditions that are best suited to your product or services.

You can only just desire to feature in the most notable 3 to 5 results if you build your site around suitable long tail keywords and key phrases, that is, the ones that enjoy some visitors but do not show too much competition.

Hence, it is no exaggeration to state that the permanent success of your business is determined by you acquiring the abilities and tools that will permit you to can you keyword research properly.

This book explains the methods that you’ll require to apply to be able to get those skills and teaches you to purchase the resources and tools so you are capable of doing the work properly.

‘The KEY WORD RESEARCH Bible’ gives you all you need to be an ultra-successful keyword researcher, starting right now.

Please read other related posts:

Eighteen Steps To Creating Best Selling Products

Eleven (11) Tips For Launching A New ‘Anything’ Online

How to Brand Yourself Online

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